Furuno vs Lowrance:Which is searched more?
In August 2026, Lowrance had more branded searches than Furuno among marine electronics brands worldwide. Lowrance was estimated to have 33.1K branded searches compared to Furuno’s 70, and held a 0.61% Share of Search versus Furuno’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Furuno or Lowrance?
Compare the marine electronics brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lowrance, Furuno. The figures are in the table below the chart.
View monthly share of search table
| Month | Lowrance | Furuno |
|---|---|---|
| Oct 2025 | 0.89% | <0.01% |
| Nov 2025 | 0.71% | <0.01% |
| Dec 2025 | 0.61% | <0.01% |
| Jan 2026 | 0.74% | <0.01% |
| Feb 2026 | 0.91% | <0.01% |
| Mar 2026 | 0.91% | <0.01% |
| Apr 2026 | 0.75% | <0.01% |
| May 2026 | 0.88% | <0.01% |
| Jun 2026 | 0.91% | <0.01% |
| Jul 2026 | 0.75% | <0.01% |
| Aug 2026 | 0.61% | <0.01% |
| Sep 2026 | — | — |
How has the Furuno and Lowrance comparison changed over the last 12 months?
3 findings
- Lowrance was ahead of Furuno in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Furuno’s estimated Share of Search among marine electronics brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 70.
- Across the 11 months ending August 2026, Lowrance’s estimated Share of Search among marine electronics brands worldwide moved from 0.89% to 0.61%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for marine electronics brands worldwide in August 2026?
0 changes
Neither Furuno nor Lowrance moved beyond provider rounding among marine electronics brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Furuno’s and Lowrance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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