Brandwave

How popular isB&G in search?

In September 2026, there were an estimated 1.2M branded searches for B&G worldwide which is down 18.7% over the last 12 months. B&G holds 37% estimated Share of Search among backpack sprayer brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. B&G37%
  2. Husqvarna30.3%
  3. DeWalt20.4%
  4. Craftsman9.1%
  5. Greenworks2.7%
  6. ECHO0.45%
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Which backpack sprayer brands compete with B&G?

B&G against backpack sprayer brands worldwide, by month

Share of Search by month for B&G, Husqvarna, DeWalt, Craftsman, Greenworks. The figures are in the table below the chart.

View monthly share of search table
MonthB&GHusqvarnaDeWaltCraftsmanGreenworksECHO
Oct 202540.2%32.7%18.1%6.6%2%0.4%
Nov 202541%27.3%22.5%6.7%2%0.49%
Dec 202542.5%23.3%23.3%8.5%2.1%0.28%
Jan 202642.2%28.1%18.9%8.5%2.1%0.23%
Feb 202636.6%30%20.2%11.1%1.8%0.24%
Mar 202633.3%33.3%18.4%12.3%2.5%0.33%
Apr 202631.4%38.6%17.3%9.5%2.8%0.38%
May 202631.2%38.4%17.2%9.4%3.5%0.31%
Jun 202633.6%33.6%18.5%10.1%3.7%0.33%
Jul 202637.4%30.7%16.9%11.3%3.4%0.37%
Aug 202636.1%29.6%19.9%10.9%3.3%0.36%
Sep 202637%30.3%20.4%9.1%2.7%0.45%
  1. 1.B&G

    37%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Husqvarna

    30.3%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.DeWalt

    20.4%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Craftsman

    9.1%

    Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  5. Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  6. 6.ECHO

    0.45%

    Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between B&G and its closest rivals

How has branded search demand for B&G changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for B&G worldwide fell from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, B&G’s estimated Share of Search among backpack sprayer brands worldwide decreased from 40.2% to 37%.
  • Across the 12 months ending September 2026, B&G’s estimated Share of Search among backpack sprayer brands worldwide peaked at 42.5% in December 2025 and was lowest at 31.2% in May 2026.

How did search popularity change for backpack sprayer brands worldwide in September 2026?

  1. In September 2026, B&G gained estimated Share of Search among backpack sprayer brands worldwide, from 36.1% to 37%.

  2. In September 2026, Husqvarna gained estimated Share of Search among backpack sprayer brands worldwide, from 29.6% to 30.3%.

  3. In September 2026, DeWalt gained estimated Share of Search among backpack sprayer brands worldwide, from 19.9% to 20.4%.

  4. In September 2026, Craftsman lost estimated Share of Search among backpack sprayer brands worldwide, from 10.9% to 9.1%.

  5. In September 2026, Greenworks lost estimated Share of Search among backpack sprayer brands worldwide, from 3.3% to 2.7%.

Where does B&G compete?

B&G is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Marine electronics brands2nd of 725.9%Show ranking
Backpack sprayer brands1st of 637%Shown above

How is B&G measured?

Brandwave collects information about searches that people make online using B&G’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • b and g marine
  • bg

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How the Brand Demand Index is measured

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Is B&G your brand?

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