How popular isB&G in search?
In September 2026, there were an estimated 1.2M branded searches for B&G worldwide which is down 18.7% over the last 12 months. B&G holds 37% estimated Share of Search among backpack sprayer brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
B&G37%Husqvarna30.3%
DeWalt20.4%
Craftsman9.1%
Greenworks2.7%
ECHO0.45%
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Which backpack sprayer brands compete with B&G?
Share of Search by month for B&G, Husqvarna, DeWalt, Craftsman, Greenworks. The figures are in the table below the chart.
View monthly share of search table
| Month | B&G | Husqvarna | DeWalt | Craftsman | Greenworks | ECHO |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 32.7% | 18.1% | 6.6% | 2% | 0.4% |
| Nov 2025 | 41% | 27.3% | 22.5% | 6.7% | 2% | 0.49% |
| Dec 2025 | 42.5% | 23.3% | 23.3% | 8.5% | 2.1% | 0.28% |
| Jan 2026 | 42.2% | 28.1% | 18.9% | 8.5% | 2.1% | 0.23% |
| Feb 2026 | 36.6% | 30% | 20.2% | 11.1% | 1.8% | 0.24% |
| Mar 2026 | 33.3% | 33.3% | 18.4% | 12.3% | 2.5% | 0.33% |
| Apr 2026 | 31.4% | 38.6% | 17.3% | 9.5% | 2.8% | 0.38% |
| May 2026 | 31.2% | 38.4% | 17.2% | 9.4% | 3.5% | 0.31% |
| Jun 2026 | 33.6% | 33.6% | 18.5% | 10.1% | 3.7% | 0.33% |
| Jul 2026 | 37.4% | 30.7% | 16.9% | 11.3% | 3.4% | 0.37% |
| Aug 2026 | 36.1% | 29.6% | 19.9% | 10.9% | 3.3% | 0.36% |
| Sep 2026 | 37% | 30.3% | 20.4% | 9.1% | 2.7% | 0.45% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37% | 1.2M | 0% | +0.9 points | |
| 2, held 2nd | 30.3% | 1M | 0% | +0.8 points | |
| 3, held 3rd | 20.4% | 673K | 0% | +0.5 points | |
| 4, held 4th | 9.1% | 301K | -18.2% | -1.8 points | |
| 5, held 5th | 2.7% | 90.5K | -17.7% | -0.5 points | |
| 6, held 6th | 0.45% | 14.8K | +22.3% | +0.1 points |
1.
B&G37%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.9 points.
30.3%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
DeWalt20.4%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.
9.1%
Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
2.7%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.
6.
ECHO0.45%
Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
Compare search popularity between B&G and its closest rivals
How has branded search demand for B&G changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for B&G worldwide fell from 1.5M to 1.2M.
- Across the 12 months ending September 2026, B&G’s estimated Share of Search among backpack sprayer brands worldwide decreased from 40.2% to 37%.
- Across the 12 months ending September 2026, B&G’s estimated Share of Search among backpack sprayer brands worldwide peaked at 42.5% in December 2025 and was lowest at 31.2% in May 2026.
How did search popularity change for backpack sprayer brands worldwide in September 2026?
5 changes

In September 2026, B&G gained estimated Share of Search among backpack sprayer brands worldwide, from 36.1% to 37%.
In September 2026, Husqvarna gained estimated Share of Search among backpack sprayer brands worldwide, from 29.6% to 30.3%.

In September 2026, DeWalt gained estimated Share of Search among backpack sprayer brands worldwide, from 19.9% to 20.4%.

In September 2026, Craftsman lost estimated Share of Search among backpack sprayer brands worldwide, from 10.9% to 9.1%.

In September 2026, Greenworks lost estimated Share of Search among backpack sprayer brands worldwide, from 3.3% to 2.7%.
Where does B&G compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Marine electronics brands | 2nd of 7 | 25.9% | Show ranking |
| Backpack sprayer brands | 1st of 6 | 37% | Shown above |
How is B&G measured?
Brandwave collects information about searches that people make online using B&G’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- b and g marine
- bg
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Is B&G your brand?
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