How popular isHumminbird in search?
In August 2026, there were an estimated 22.2K branded searches for Humminbird worldwide which held steady over the last 11 months. Humminbird holds 0.41% estimated Share of Search among fish finders worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which fish finders compete with Humminbird?
Share of Search by month for Garmin, Humminbird. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Lowrance | Humminbird | Raymarine | Deeper | Vexilar |
|---|---|---|---|---|---|---|
| Oct 2025 | 97.8% | 0.89% | 0.6% | 0.6% | 0.08% | <0.01% |
| Nov 2025 | 98.3% | 0.71% | 0.48% | 0.48% | 0.06% | <0.01% |
| Dec 2025 | 98.4% | 0.61% | 0.5% | 0.41% | 0.07% | <0.01% |
| Jan 2026 | 98.3% | 0.74% | 0.5% | 0.41% | 0.08% | <0.01% |
| Feb 2026 | 97.9% | 0.91% | 0.61% | 0.5% | 0.08% | <0.01% |
| Mar 2026 | 97.9% | 0.91% | 0.61% | 0.5% | 0.07% | <0.01% |
| Apr 2026 | 98.1% | 0.75% | 0.61% | 0.5% | 0.07% | <0.01% |
| May 2026 | 97.9% | 0.87% | 0.58% | 0.58% | 0.06% | <0.01% |
| Jun 2026 | 97.9% | 0.9% | 0.61% | 0.5% | 0.06% | <0.01% |
| Jul 2026 | 98.2% | 0.75% | 0.5% | 0.5% | 0.08% | <0.01% |
| Aug 2026 | 98.5% | 0.61% | 0.41% | 0.41% | 0.05% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 98.5% | 5.4M | +23.2% | +0.4 points | |
| 2, held 2nd | 0.61% | 33.1K | 0% | -0.1 points | |
| 3, held 3rd | 0.41% | 22.2K | 0% | -0.1 points | |
| 4, held 4th | 0.41% | 22.2K | 0% | -0.1 points | |
| 5, held 5th | 0.05% | 2.9K | -19.4% | 0 points | |
| 6, held 6th | <0.01% | 70 | 0% | 0 points |
1.
Garmin98.5%
Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +0.4 points.
2.
Lowrance0.61%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.41%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.41%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Deeper
0.05%
Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
6.Vexilar
<0.01%
Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Humminbird and its closest rivals
How has branded search demand for Humminbird changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Humminbird worldwide held steady at 22.2K.
- Across the 11 months ending August 2026, Humminbird’s estimated Share of Search among fish finders worldwide held steady, from 0.6% to 0.41%.
How did search popularity change for fish finders worldwide in August 2026?
2 changes
Garmin’s estimated Share of Search among fish finders worldwide has gained ground for 3 months in a row, from 97.9% to 98.5% in August 2026.
Estimated monthly branded searches for Vexilar worldwide rose 75% over 11 measured months, from 40 to 70 in August 2026.
How is Humminbird measured?
Brandwave collects information about searches that people make online using Humminbird’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- humminbird
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Is Humminbird your brand?
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