Brandwave

How popular isHumminbird in search?

In September 2026, there were an estimated 38.9K branded searches for Humminbird worldwide which is down 5.6% over the last 12 months. Humminbird holds 1.1% estimated Share of Search among depth finder brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Garmin97.6%
  2. Lowrance1.3%
  3. Humminbird1.1%
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Which depth finder brands compete with Humminbird?

Humminbird against depth finder brands worldwide, by month

Share of Search by month for Garmin, Humminbird. The figures are in the table below the chart.

View monthly share of search table
MonthGarminLowranceHumminbird
Oct 202596.8%1.7%1.5%
Nov 202597.4%1.4%1.2%
Dec 202597.5%1.2%1.3%
Jan 202697.2%1.4%1.4%
Feb 202696.6%1.7%1.7%
Mar 202696.5%1.8%1.7%
Apr 202696.8%1.6%1.6%
May 202696.4%1.8%1.8%
Jun 202696.3%1.9%1.8%
Jul 202696.8%1.7%1.5%
Aug 202697.5%1.3%1.2%
Sep 202697.6%1.3%1.1%

  1. 1.Garmin

    97.6%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share +0.1 points.

  2. 2.Lowrance

    1.3%

    Held 2nd. 44K estimated branded searches, -18.4% vs prior month. Share 0 points.

  3. 3.Humminbird

    1.1%

    Held 3rd. 38.9K estimated branded searches, -22.8% vs prior month. Share -0.1 points.

Compare search popularity between Humminbird and its closest rivals

Every comparison with Humminbird

How has branded search demand for Humminbird changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Humminbird worldwide fell from 41.2K to 38.9K.
  • Across the 12 months ending September 2026, Humminbird’s estimated Share of Search among depth finder brands worldwide held steady, from 1.5% to 1.1%.

How did search popularity change for depth finder brands worldwide in September 2026?

  1. Garmin’s estimated Share of Search among depth finder brands worldwide has gained ground for 3 months in a row, from 96.3% to 97.6% in September 2026.

  2. Humminbird’s estimated Share of Search among depth finder brands worldwide has lost ground for 3 months in a row, from 1.8% to 1.1% in September 2026.

  3. Lowrance’s estimated Share of Search among depth finder brands worldwide has lost ground for 3 months in a row, from 1.9% to 1.3% in September 2026.

Where does Humminbird compete?

Humminbird is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Marine electronics brands4th of 70.83%Show ranking
Fish finders3rd of 61.1%Show ranking
Depth finder brands3rd of 31.1%Shown above

How is Humminbird measured?

Brandwave collects information about searches that people make online using Humminbird’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • humminbird
  • humminbird fish finders
  • humminbird helix 7
  • humminbird sonar

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How the Brand Demand Index is measured

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