Humminbird vs Simrad:Which is searched more?
In September 2026, Humminbird had more branded searches than Simrad among marine electronics brands worldwide. Humminbird was estimated to have 38.9K branded searches compared to Simrad’s 21K, and held a 0.83% Share of Search versus Simrad’s 0.45%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Humminbird or Simrad?
Compare the marine electronics brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Humminbird, Simrad. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | B&G | Lowrance | Humminbird | Raymarine | Simrad | Furuno |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 34.1% | 1.1% | 0.94% | 0.67% | 0.46% | 0.3% |
| Nov 2025 | 66.9% | 30% | 0.99% | 0.82% | 0.57% | 0.41% | 0.27% |
| Dec 2025 | 67.1% | 30.1% | 0.83% | 0.91% | 0.47% | 0.34% | 0.27% |
| Jan 2026 | 66.9% | 30% | 0.99% | 0.96% | 0.49% | 0.4% | 0.27% |
| Feb 2026 | 66.6% | 29.7% | 1.2% | 1.2% | 0.57% | 0.49% | 0.33% |
| Mar 2026 | 70.4% | 25.7% | 1.3% | 1.2% | 0.62% | 0.46% | 0.28% |
| Apr 2026 | 70.6% | 25.7% | 1.1% | 1.2% | 0.62% | 0.45% | 0.28% |
| May 2026 | 70.2% | 25.6% | 1.3% | 1.3% | 0.76% | 0.53% | 0.28% |
| Jun 2026 | 70.3% | 25.6% | 1.4% | 1.3% | 0.65% | 0.54% | 0.28% |
| Jul 2026 | 70.5% | 25.7% | 1.2% | 1.1% | 0.66% | 0.56% | 0.29% |
| Aug 2026 | 74.6% | 22.2% | 0.98% | 0.92% | 0.57% | 0.46% | 0.25% |
| Sep 2026 | 71.1% | 25.9% | 0.93% | 0.83% | 0.54% | 0.45% | 0.28% |
How has the Humminbird and Simrad comparison changed over the last 12 months?
3 findings
- Humminbird was ahead of Simrad in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Humminbird’s estimated Share of Search among marine electronics brands worldwide moved from 0.94% to 0.83%, and its estimated monthly branded searches moved from 41.2K to 38.9K.
- Across the 12 months ending September 2026, Simrad’s estimated Share of Search among marine electronics brands worldwide moved from 0.46% to 0.45%, and its estimated monthly branded searches moved from 20.4K to 21K.
How did search popularity change for marine electronics brands worldwide in September 2026?
0 changes
Neither Humminbird nor Simrad moved beyond provider rounding among marine electronics brands in September 2026.
Other head-to-heads among marine electronics brands
How each brand is measured
Brandwave collects information about searches that people make online using Humminbird’s and Simrad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Humminbird
4 branded search terms
- humminbird
- humminbird fish finders
- humminbird helix 7
- humminbird sonar
Simrad
4 branded search terms
- simrad
- simrad fish finder
- simrad go9xse
- simrad radar
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