Brandwave

Depth finder brands:Which are searched most?

In September 2026, Garmin was the most searched among depth finder brands worldwide, with an estimated 4.4M branded searches and 98.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Garmin98.1%
  2. Lowrance0.99%
  3. Humminbird0.88%

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Share of SearchLeaderboard

Compare the depth finder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among depth finder brands worldwide, by month

Share of Search by month for Garmin. The figures are in the table below the chart.

View monthly share of search table
MonthGarminLowranceHumminbird
Oct 202597.6%1.3%1.1%
Nov 202598%1.1%0.89%
Dec 202598.1%0.93%1%
Jan 202697.8%1.1%1.1%
Feb 202697.3%1.4%1.3%
Mar 202697.3%1.4%1.3%
Apr 202697.5%1.2%1.3%
May 202697.3%1.3%1.3%
Jun 202697.2%1.5%1.4%
Jul 202697.5%1.3%1.2%
Aug 202698.1%0.99%0.93%
Sep 202698.1%0.99%0.88%

This month’s ranking, September 2026

  1. 1.Garmin

    98.1%

    Held 1st. 4.4M estimated branded searches, -18.5% vs prior month. Share 0 points.

  2. 2.Lowrance

    0.99%

    Held 2nd. 44K estimated branded searches, -18.4% vs prior month. Share 0 points.

  3. 3.Humminbird

    0.88%

    Held 3rd. 38.9K estimated branded searches, -22.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among depth finder brands worldwide?

In September 2026, Garmin was the most searched among depth finder brands worldwide, with an estimated 4.4M branded searches and 98.1% estimated Share of Search within this set. Lowrance is in 2nd place, 97.1 percentage points behind at 0.99% Share of Search.

Global depth finder brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Garmin97.6% → 98.1%98.1%Sep 202697.2%Jun 20261st
Lowrance1.3% → 0.99%1.5%Jun 20260.93%Dec 20252nd
Humminbird1.1% → 0.88%1.4%Jun 20260.88%Sep 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among depth finder brands worldwide increased from 97.6% to 98.1%.
  • Across the 12 months ending September 2026, Lowrance and Humminbird held steady: their estimated Share of Search among depth finder brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for depth finder brands worldwide in September 2026?

  1. Garmin’s estimated Share of Search among depth finder brands worldwide has gained ground for 3 months in a row, from 97.2% to 98.1% in September 2026.

  2. Estimated monthly branded searches for Lowrance worldwide fell 11.1% over 12 measured months, from 49.5K to 44K in September 2026.

How the Brand Demand Index is measured

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