How popular isLowrance in search?
In September 2026, there were an estimated 44K branded searches for Lowrance worldwide which is down 11.1% over the last 12 months. Lowrance holds 0.99% estimated Share of Search among depth finder brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Garmin98.1%
Lowrance0.99%
Humminbird0.88%
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Which depth finder brands compete with Lowrance?
Share of Search by month for Garmin, Lowrance. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Lowrance | Humminbird |
|---|---|---|---|
| Oct 2025 | 97.6% | 1.3% | 1.1% |
| Nov 2025 | 98% | 1.1% | 0.89% |
| Dec 2025 | 98.1% | 0.93% | 1% |
| Jan 2026 | 97.8% | 1.1% | 1.1% |
| Feb 2026 | 97.3% | 1.4% | 1.3% |
| Mar 2026 | 97.3% | 1.4% | 1.3% |
| Apr 2026 | 97.5% | 1.2% | 1.3% |
| May 2026 | 97.3% | 1.3% | 1.3% |
| Jun 2026 | 97.2% | 1.5% | 1.4% |
| Jul 2026 | 97.5% | 1.3% | 1.2% |
| Aug 2026 | 98.1% | 0.99% | 0.93% |
| Sep 2026 | 98.1% | 0.99% | 0.88% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 98.1% | 4.4M | -18.5% | 0 points | |
| 2, held 2nd | 0.99% | 44K | -18.4% | 0 points | |
| 3, held 3rd | 0.88% | 38.9K | -22.8% | 0 points |
Compare search popularity between Lowrance and its closest rivals
Every comparison with Lowrance
8 comparisons
How has branded search demand for Lowrance changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lowrance worldwide fell from 49.5K to 44K.
- Across the 12 months ending September 2026, Lowrance’s estimated Share of Search among depth finder brands worldwide held steady, from 1.3% to 0.99%.
How did search popularity change for depth finder brands worldwide in September 2026?
2 changes
Garmin’s estimated Share of Search among depth finder brands worldwide has gained ground for 3 months in a row, from 97.2% to 98.1% in September 2026.
Estimated monthly branded searches for Lowrance worldwide fell 11.1% over 12 measured months, from 49.5K to 44K in September 2026.
Where does Lowrance compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Marine electronics brands | 3rd of 7 | 0.77% | Show ranking |
| Fish finders | 2nd of 6 | 0.98% | Show ranking |
| Depth finder brands | 2nd of 3 | 0.99% | Shown above |
How is Lowrance measured?
Brandwave collects information about searches that people make online using Lowrance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- lowrance
- lowrance fish finders
- lowrance hook 7
- lowrance transducer
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Is Lowrance your brand?
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