Brandwave

How popular isLowrance in search?

In August 2026, there were an estimated 33.1K branded searches for Lowrance worldwide which held steady over the last 11 months. Lowrance holds 0.61% estimated Share of Search among fish finders worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin98.5%
  2. Lowrance0.61%
  3. Humminbird0.41%
  4. Raymarine0.41%
  5. Deeper0.05%
  6. Vexilar<0.01%
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Which fish finders compete with Lowrance?

Lowrance against fish finders worldwide, by month

Share of Search by month for Garmin, Lowrance. The figures are in the table below the chart.

View monthly share of search table
MonthGarminLowranceHumminbirdRaymarineDeeperVexilar
Oct 202597.8%0.89%0.6%0.6%0.08%<0.01%
Nov 202598.3%0.71%0.48%0.48%0.06%<0.01%
Dec 202598.4%0.61%0.5%0.41%0.07%<0.01%
Jan 202698.3%0.74%0.5%0.41%0.08%<0.01%
Feb 202697.9%0.91%0.61%0.5%0.08%<0.01%
Mar 202697.9%0.91%0.61%0.5%0.07%<0.01%
Apr 202698.1%0.75%0.61%0.5%0.07%<0.01%
May 202697.9%0.87%0.58%0.58%0.06%<0.01%
Jun 202697.9%0.9%0.61%0.5%0.06%<0.01%
Jul 202698.2%0.75%0.5%0.5%0.08%<0.01%
Aug 202698.5%0.61%0.41%0.41%0.05%<0.01%
Sep 2026——————

  1. 1.Garmin

    98.5%

    Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +0.4 points.

  2. 2.Lowrance

    0.61%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Humminbird

    0.41%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Raymarine

    0.41%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Deeper

    0.05%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

  6. 6.Vexilar

    <0.01%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lowrance and its closest rivals

How has branded search demand for Lowrance changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lowrance worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Lowrance’s estimated Share of Search among fish finders worldwide held steady, from 0.89% to 0.61%.

How did search popularity change for fish finders worldwide in August 2026?

  1. Garmin’s estimated Share of Search among fish finders worldwide has gained ground for 3 months in a row, from 97.9% to 98.5% in August 2026.

  2. Estimated monthly branded searches for Vexilar worldwide rose 75% over 11 measured months, from 40 to 70 in August 2026.

Where does Lowrance compete?

Lowrance is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fish finders2nd of 60.61%Shown above
Marine electronics brands2nd of 60.61%Show ranking

How is Lowrance measured?

Brandwave collects information about searches that people make online using Lowrance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lowrance

Do you work for Lowrance? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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