Lowrance vs Vexilar:Which is more popular by branded search?
In August 2026, Lowrance had more branded searches than Vexilar among fish finders worldwide. Lowrance was estimated to have 33.1K branded searches compared to Vexilar’s 70, and held a 0.61% Share of Search versus Vexilar’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lowrance or Vexilar?
Compare the fish finders people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lowrance, Vexilar. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Lowrance | Humminbird | Raymarine | Deeper | Vexilar |
|---|---|---|---|---|---|---|
| Oct 2025 | 97.8% | 0.89% | 0.6% | 0.6% | 0.08% | <0.01% |
| Nov 2025 | 98.3% | 0.71% | 0.48% | 0.48% | 0.06% | <0.01% |
| Dec 2025 | 98.4% | 0.61% | 0.5% | 0.41% | 0.07% | <0.01% |
| Jan 2026 | 98.3% | 0.74% | 0.5% | 0.41% | 0.08% | <0.01% |
| Feb 2026 | 97.9% | 0.91% | 0.61% | 0.5% | 0.08% | <0.01% |
| Mar 2026 | 97.9% | 0.91% | 0.61% | 0.5% | 0.07% | <0.01% |
| Apr 2026 | 98.1% | 0.75% | 0.61% | 0.5% | 0.07% | <0.01% |
| May 2026 | 97.9% | 0.87% | 0.58% | 0.58% | 0.06% | <0.01% |
| Jun 2026 | 97.9% | 0.9% | 0.61% | 0.5% | 0.06% | <0.01% |
| Jul 2026 | 98.2% | 0.75% | 0.5% | 0.5% | 0.08% | <0.01% |
| Aug 2026 | 98.5% | 0.61% | 0.41% | 0.41% | 0.05% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lowrance and Vexilar comparison changed over the last 12 months?
3 findings
- Lowrance was ahead of Vexilar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lowrance’s estimated Share of Search among fish finders worldwide moved from 0.89% to 0.61%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Vexilar’s estimated Share of Search among fish finders worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 40 to 70.
How did search popularity change for fish finders worldwide in August 2026?
1 change
Estimated monthly branded searches for Vexilar worldwide rose 75% over 11 measured months, from 40 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lowrance’s and Vexilar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.