Brandwave

How popular isGarmin in search?

In September 2026, there were an estimated 4.4M branded searches for Garmin worldwide which is up 20.3% over the last 12 months. Garmin holds 98.1% estimated Share of Search among depth finder brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Garmin98.1%
  2. Lowrance0.99%
  3. Humminbird0.88%
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Which depth finder brands compete with Garmin?

Garmin against depth finder brands worldwide, by month

Share of Search by month for Garmin. The figures are in the table below the chart.

View monthly share of search table
MonthGarminLowranceHumminbird
Oct 202597.6%1.3%1.1%
Nov 202598%1.1%0.89%
Dec 202598.1%0.93%1%
Jan 202697.8%1.1%1.1%
Feb 202697.3%1.4%1.3%
Mar 202697.3%1.4%1.3%
Apr 202697.5%1.2%1.3%
May 202697.3%1.3%1.3%
Jun 202697.2%1.5%1.4%
Jul 202697.5%1.3%1.2%
Aug 202698.1%0.99%0.93%
Sep 202698.1%0.99%0.88%

  1. 1.Garmin

    98.1%

    Held 1st. 4.4M estimated branded searches, -18.5% vs prior month. Share 0 points.

  2. 2.Lowrance

    0.99%

    Held 2nd. 44K estimated branded searches, -18.4% vs prior month. Share 0 points.

  3. 3.Humminbird

    0.88%

    Held 3rd. 38.9K estimated branded searches, -22.8% vs prior month. Share 0 points.

Compare search popularity between Garmin and its closest rivals

Every comparison with Garmin

How has branded search demand for Garmin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Garmin worldwide rose from 3.6M to 4.4M.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among depth finder brands worldwide increased from 97.6% to 98.1%.

How did search popularity change for depth finder brands worldwide in September 2026?

  1. Garmin’s estimated Share of Search among depth finder brands worldwide has gained ground for 3 months in a row, from 97.2% to 98.1% in September 2026.

  2. Estimated monthly branded searches for Lowrance worldwide fell 11.1% over 12 measured months, from 49.5K to 44K in September 2026.

Where does Garmin compete?

Garmin is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartwatch brands2nd of 529.1%Show ranking
Fitness watch brands1st of 565.5%Show ranking
Running watches1st of 666.5%Show ranking
Marine electronics brands1st of 776.2%Show ranking
Heart monitor brands1st of 376.4%Show ranking
Golf rangefinders1st of 681.9%Show ranking
Pet GPS tracker brands1st of 489.7%Show ranking
Dive computer brands1st of 793.1%Show ranking
GPS cycling computer brands1st of 794.3%Show ranking
Dog GPS tracker brands1st of 595.4%Show ranking
Marine charts1st of 695.8%Show ranking
Bike computers1st of 695.9%Show ranking
Fish finders1st of 697.2%Show ranking
Depth finder brands1st of 398.1%Shown above

How is Garmin measured?

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin astro
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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