Apple AirTag vs Garmin:Which is searched more?
In September 2026, Garmin had more branded searches than Apple AirTag among pet GPS tracker brands worldwide. Garmin was estimated to have 4.4M branded searches compared to Apple AirTag’s 301K, and held an 89.7% Share of Search versus Apple AirTag’s 6.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple AirTag or Garmin?
Compare the pet gps tracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, Apple AirTag. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Apple AirTag | Tractive | Fi |
|---|---|---|---|---|
| Oct 2025 | 86.9% | 8.8% | 3.4% | 0.85% |
| Nov 2025 | 87.2% | 8.6% | 3.3% | 0.82% |
| Dec 2025 | 87.1% | 9% | 2.9% | 1% |
| Jan 2026 | 84.9% | 10.7% | 3.5% | 0.9% |
| Feb 2026 | 87.9% | 7.4% | 3.7% | 0.94% |
| Mar 2026 | 88% | 7.5% | 3.7% | 0.87% |
| Apr 2026 | 88.7% | 6.2% | 4.4% | 0.78% |
| May 2026 | 87.2% | 8.7% | 3.4% | 0.79% |
| Jun 2026 | 85.9% | 8.9% | 4.2% | 0.98% |
| Jul 2026 | 86% | 8.9% | 4.2% | 0.85% |
| Aug 2026 | 89% | 7.5% | 2.9% | 0.58% |
| Sep 2026 | 89.7% | 6.2% | 3.5% | 0.59% |
How has the Apple AirTag and Garmin comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Apple AirTag in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands worldwide moved from 8.8% to 6.2%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Garmin’s estimated Share of Search among pet GPS tracker brands worldwide moved from 86.9% to 89.7%, and its estimated monthly branded searches moved from 3.6M to 4.4M.
How did search popularity change for pet GPS tracker brands worldwide in September 2026?
2 changes
In September 2026, Garmin gained estimated Share of Search among pet GPS tracker brands worldwide, from 89% to 89.7%.
In September 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands worldwide, from 7.5% to 6.2%.
Other head-to-heads among pet GPS tracker brands
How each brand is measured
Brandwave collects information about searches that people make online using Apple AirTag’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple AirTag
1 branded search term
- apple airtag
Garmin
13 branded search terms
- cycling computer garmin
- fitness watch garmin
- garmin
- garmin alpha
- garmin astro
- garmin dog gps
- garmin dog tracker
- garmin edge
- garmin fenix
- garmin forerunner
- garmin smartwatch
- garmin venu
- smartwatch garmin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.