Brandwave

Pet GPS tracker brands:Which are searched most?

In September 2026, Garmin was the most searched among pet GPS tracker brands worldwide, with an estimated 4.4M branded searches and 89.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Garmin89.7%
  2. Apple AirTag6.2%
  3. Tractive3.5%
  4. Fi0.59%

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Share of SearchLeaderboard

Compare the pet gps tracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet GPS tracker brands worldwide, by month

Share of Search by month for Garmin, Apple AirTag, Tractive. The figures are in the table below the chart.

View monthly share of search table
MonthGarminApple AirTagTractiveFi
Oct 202586.9%8.8%3.4%0.85%
Nov 202587.2%8.6%3.3%0.82%
Dec 202587.1%9%2.9%1%
Jan 202684.9%10.7%3.5%0.9%
Feb 202687.9%7.4%3.7%0.94%
Mar 202688%7.5%3.7%0.87%
Apr 202688.7%6.2%4.4%0.78%
May 202687.2%8.7%3.4%0.79%
Jun 202685.9%8.9%4.2%0.98%
Jul 202686%8.9%4.2%0.85%
Aug 202689%7.5%2.9%0.58%
Sep 202689.7%6.2%3.5%0.59%

This month’s ranking, September 2026

  1. 1.Garmin

    89.7%

    Held 1st. 4.4M estimated branded searches, -18.5% vs prior month. Share +0.6 points.

  2. 2.Apple AirTag

    6.2%

    Held 2nd. 301K estimated branded searches, -33.1% vs prior month. Share -1.3 points.

  3. 3.Tractive

    3.5%

    Held 3rd. 172K estimated branded searches, -0.92% vs prior month. Share +0.7 points.

  4. 4.Fi

    0.59%

    Held 4th. 28.7K estimated branded searches, -18% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among pet GPS tracker brands worldwide?

In September 2026, Garmin was the most searched among pet GPS tracker brands worldwide, with an estimated 4.4M branded searches and 89.7% estimated Share of Search within this set. Apple AirTag is in 2nd place, 83.5 percentage points behind at 6.2% Share of Search.

Global pet GPS tracker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Garmin86.9% → 89.7%89.7%Sep 202684.9%Jan 20261st
Apple AirTag8.8% → 6.2%10.7%Jan 20266.2%Apr 20262nd
Tractive3.4% → 3.5%4.4%Apr 20262.9%Aug 20263rd
Fi0.85% → 0.59%1%Dec 20250.58%Aug 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among pet GPS tracker brands worldwide increased from 86.9% to 89.7%.
  • Across the 12 months ending September 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands worldwide decreased from 8.8% to 6.2%.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among pet GPS tracker brands worldwide peaked at 89.7% in September 2026 and was lowest at 84.9% in January 2026.
  • Across the 12 months ending September 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands worldwide peaked at 10.7% in January 2026 and was lowest at 6.2% in April 2026.
  • Across the 12 months ending September 2026, Tractive’s estimated Share of Search among pet GPS tracker brands worldwide peaked at 4.4% in April 2026 and was lowest at 2.9% in August 2026.
  • Across the 12 months ending September 2026, Tractive and Fi held steady: their estimated Share of Search among pet GPS tracker brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pet GPS tracker brands worldwide in September 2026?

  1. In September 2026, Tractive gained estimated Share of Search among pet GPS tracker brands worldwide, from 2.9% to 3.5%.

  2. In September 2026, Garmin gained estimated Share of Search among pet GPS tracker brands worldwide, from 89% to 89.7%.

  3. In September 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands worldwide, from 7.5% to 6.2%.

  4. Estimated monthly branded searches for Fi worldwide fell 18.6% over 12 measured months, from 35.3K to 28.7K in September 2026.

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