Fi vs Tractive:Which is more popular by branded search?
In August 2026, Tractive had more branded searches than Fi among dog GPS tracker brands worldwide. Tractive was estimated to have 176K branded searches compared to Fi’s 35.8K, and held a 3.1% Share of Search versus Fi’s 0.64%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Fi or Tractive?
Compare brands that offer GPS trackers and collars for dogs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tractive, Fi. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Tractive | Fi | TrackiPet | Pawfit |
|---|---|---|---|---|---|
| Oct 2025 | 95.1% | 3.8% | 0.95% | 0.12% | 0.1% |
| Nov 2025 | 95.2% | 3.7% | 0.92% | 0.11% | 0.09% |
| Dec 2025 | 95.3% | 3.3% | 1.2% | 0.16% | 0.08% |
| Jan 2026 | 94.8% | 3.9% | 1% | 0.16% | 0.08% |
| Feb 2026 | 94.6% | 4% | 1.1% | 0.19% | 0.1% |
| Mar 2026 | 94.7% | 4.1% | 0.97% | 0.19% | 0.08% |
| Apr 2026 | 94.2% | 4.7% | 0.85% | 0.16% | 0.08% |
| May 2026 | 95.1% | 3.8% | 0.88% | 0.13% | 0.08% |
| Jun 2026 | 94% | 4.7% | 1.1% | 0.13% | 0.08% |
| Jul 2026 | 94.2% | 4.6% | 0.94% | 0.13% | 0.08% |
| Aug 2026 | 96% | 3.1% | 0.64% | 0.09% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Fi and Tractive comparison changed over the last 12 months?
3 findings
- Tractive was ahead of Fi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fi’s estimated Share of Search among dog GPS tracker brands worldwide moved from 0.95% to 0.64%, and its estimated monthly branded searches moved from 36.3K to 35.8K.
- Across the 11 months ending August 2026, Tractive’s estimated Share of Search among dog GPS tracker brands worldwide moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 144K to 176K.
How did search popularity change for dog GPS tracker brands worldwide in August 2026?
1 change
In August 2026, Tractive lost estimated Share of Search among dog GPS tracker brands worldwide, from 4.6% to 3.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Fi’s and Tractive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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