How popular isSpotOn?
In October 2026, people searched for SpotOn by name about 10,500 times worldwide, a 43.3% increase from the previous year. These searches made up 2.4% of all global pet GPS tracker brand searches, placing SpotOn sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about pet GPS tracker brands, SpotOn did not appear in any of the answers.
SpotOn is the sixth most searched of 8 competitors and not named in the AI answers we collected.
Apple AirTagShare of searches 67.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Halo CollarShare of searches 13.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
FiShare of searches 6.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
GarminShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SpotOnShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top pet GPS tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SpotOn did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tractive1st- Fi2nd
- Garmin3rd
Pawfit4th- Apple AirTag5th
- Halo Collar6th
- SpotOn–
TrackiPet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tractive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apple AirTag3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Garmin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pawfit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Halo Collar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SpotOn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TrackiPet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet GPS tracker brands
5 answers
Asked ChatGPT
“Which pet GPS tracker brand should I buy?”
Asked ChatGPT
“What are the best pet GPS tracker brands?”
Asked ChatGPT
“What's the best pet GPS tracker brand for keeping track of pets?”
Searched Google, AI Overview
“gps tracker for dogs”
Searched Google, AI Overview
“gps tracker for cats”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
How often do people search for SpotOn compared with other pet GPS tracker brands worldwide?
Share of searches by month for Apple AirTag, Halo Collar, Fi, Garmin, Tractive, SpotOn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirTag | Halo Collar | Fi | Garmin | Tractive | SpotOn | TrackiPet | Pawfit |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 76.1% | 6.8% | 7.3% | 3.6% | 3.3% | 1.2% | 0.91% | 0.77% |
| Dec 2025 | 75.7% | 5.6% | 8.8% | 3.5% | 3.6% | 1% | 1.3% | 0.62% |
| Jan 2026 | 79.3% | 4.8% | 6.7% | 2.8% | 3.8% | 1.1% | 1.1% | 0.54% |
| Feb 2026 | 69.1% | 9.3% | 8.7% | 3.6% | 5.1% | 1.7% | 1.7% | 0.85% |
| Mar 2026 | 68.7% | 11.3% | 8% | 2.9% | 4.8% | 2% | 1.6% | 0.69% |
| Apr 2026 | 65.5% | 13.2% | 8.2% | 3.2% | 4.7% | 2.9% | 1.6% | 0.8% |
| May 2026 | 73.9% | 9.9% | 6.7% | 2.2% | 3.5% | 2.2% | 0.98% | 0.6% |
| Jun 2026 | 72.8% | 9.8% | 8.1% | 2.2% | 3.9% | 1.7% | 0.97% | 0.6% |
| Jul 2026 | 75.8% | 8.3% | 7.2% | 2.4% | 3.1% | 1.5% | 1% | 0.62% |
| Aug 2026 | 76.6% | 8.4% | 6% | 3% | 2.9% | 1.5% | 0.85% | 0.76% |
| Sep 2026 | 72.3% | 9.7% | 6.9% | 4.1% | 3.3% | 1.8% | 0.98% | 0.89% |
| Oct 2026 | 67.9% | 13.6% | 6.5% | 4.2% | 3.5% | 2.4% | 1.1% | 0.83% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.9% | 301K | 0% | -4.4 points | |
| 2, held 2nd | 13.6% | 60.5K | +49.4% | +3.9 points | |
| 3, held 3rd | 6.5% | 28.6K | -0.45% | -0.5 points | |
| 4, held 4th | 4.2% | 18.6K | +9.5% | +0.1 points | |
| 5, held 5th | 3.5% | 15.5K | +12.2% | +0.2 points | |
| 6, held 6th | 2.4% | 10.5K | +43.3% | +0.6 points | |
| 7, held 7th | 1.1% | 4.9K | +19.6% | +0.1 points | |
| 8, held 8th | 0.83% | 3.7K | 0% | -0.1 points |
67.9%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -4.4 points.
13.6%
Held 2nd. 60.5K estimated branded searches, +49.4% vs prior month. Share +3.9 points.
3.
Fi6.5%
Held 3rd. 28.6K estimated branded searches, -0.45% vs prior month. Share -0.5 points.
4.
Garmin4.2%
Held 4th. 18.6K estimated branded searches, +9.5% vs prior month. Share +0.1 points.
5.
Tractive3.5%
Held 5th. 15.5K estimated branded searches, +12.2% vs prior month. Share +0.2 points.
6.
SpotOn2.4%
Held 6th. 10.5K estimated branded searches, +43.3% vs prior month. Share +0.6 points.
1.1%
Held 7th. 4.9K estimated branded searches, +19.6% vs prior month. Share +0.1 points.
8.
Pawfit0.83%
Held 8th. 3.7K estimated branded searches, 0% vs prior month. Share -0.1 points.
Garmin and Tractive sell other things too, so only their searches that name this product count here, like “garmin alpha”.
Compare popularity between SpotOn and its closest rivals
Every comparison with SpotOn
7 comparisons
How has branded search demand for SpotOn changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for SpotOn worldwide rose from 7.3K to 10.5K.
- Across the 12 months ending October 2026, SpotOn’s share of searches among pet GPS tracker brands worldwide increased from 1.2% to 2.4%.
- Across the 12 months ending October 2026, SpotOn’s share of searches among pet GPS tracker brands worldwide peaked at 2.9% in April 2026 and was lowest at 1% in December 2025.
How did search popularity change for pet GPS tracker brands worldwide in October 2026?
6 changes
In October 2026, Halo Collar gained share of searches among pet GPS tracker brands worldwide, from 9.7% to 13.6%.
In October 2026, SpotOn gained share of searches among pet GPS tracker brands worldwide, from 1.8% to 2.4%.
In October 2026, Apple AirTag lost share of searches among pet GPS tracker brands worldwide, from 72.3% to 67.9%.
Garmin’s share of searches among pet GPS tracker brands worldwide has gained ground for 3 months in a row, from 2.4% to 4.2% in October 2026.
Estimated monthly branded searches for Fi worldwide fell 33.4% over 12 measured months, from 42.9K to 28.6K in October 2026.
Estimated monthly branded searches for Tractive worldwide fell 21.4% over 12 measured months, from 19.7K to 15.5K in October 2026.
How are SpotOn’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SpotOn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- spoton collar
- spoton fence
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Is SpotOn your brand?
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