SpotOn vs TrackiPet:Which is more popular?
In October 2026, SpotOn had more branded searches than TrackiPet among pet GPS tracker brands worldwide. SpotOn had about 10,500 branded searches, while TrackiPet had 4,880. SpotOn made up 2.4% of all pet GPS tracker brand searches we track, and TrackiPet accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about pet GPS tracker brands, neither SpotOn nor TrackiPet appeared in any of the five answers.
Who do people search for more?
SpotOn, about 2 searches for every 1 for TrackiPet
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top pet GPS tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither SpotOn nor TrackiPet showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tractive1st
Fi2nd
Garmin3rd
Pawfit4th
Apple AirTag5th
Halo Collar6th
SpotOn–
TrackiPet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tractive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Apple AirTag3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Garmin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pawfit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Halo Collar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SpotOn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TrackiPet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet GPS tracker brands
5 answers
Asked ChatGPT
“Which pet GPS tracker brand should I buy?”
Asked ChatGPT
“What are the best pet GPS tracker brands?”
Asked ChatGPT
“What's the best pet GPS tracker brand for keeping track of pets?”
Searched Google, AI Overview
“gps tracker for dogs”
Searched Google, AI Overview
“gps tracker for cats”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is SpotOn or TrackiPet more popular in search?
This chart shows how often people search Google for SpotOn and TrackiPet by name. Each line represents a brand's share of searches for all eight pet GPS tracker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SpotOn, TrackiPet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirTag | Halo Collar | Fi | Garmin | Tractive | SpotOn | TrackiPet | Pawfit |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 76.1% | 6.8% | 7.3% | 3.6% | 3.3% | 1.2% | 0.91% | 0.77% |
| Dec 2025 | 75.7% | 5.6% | 8.8% | 3.5% | 3.6% | 1% | 1.3% | 0.62% |
| Jan 2026 | 79.3% | 4.8% | 6.7% | 2.8% | 3.8% | 1.1% | 1.1% | 0.54% |
| Feb 2026 | 69.1% | 9.3% | 8.7% | 3.6% | 5.1% | 1.7% | 1.7% | 0.85% |
| Mar 2026 | 68.7% | 11.3% | 8% | 2.9% | 4.8% | 2% | 1.6% | 0.69% |
| Apr 2026 | 65.5% | 13.2% | 8.2% | 3.2% | 4.7% | 2.9% | 1.6% | 0.8% |
| May 2026 | 73.9% | 9.9% | 6.7% | 2.2% | 3.5% | 2.2% | 0.98% | 0.6% |
| Jun 2026 | 72.8% | 9.8% | 8.1% | 2.2% | 3.9% | 1.7% | 0.97% | 0.6% |
| Jul 2026 | 75.8% | 8.3% | 7.2% | 2.4% | 3.1% | 1.5% | 1% | 0.62% |
| Aug 2026 | 76.6% | 8.4% | 6% | 3% | 2.9% | 1.5% | 0.85% | 0.76% |
| Sep 2026 | 72.3% | 9.7% | 6.9% | 4.1% | 3.3% | 1.8% | 0.98% | 0.89% |
| Oct 2026 | 67.9% | 13.6% | 6.5% | 4.2% | 3.5% | 2.4% | 1.1% | 0.83% |
How has branded search for SpotOn and TrackiPet changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: TrackiPet took it in December 2025, SpotOn took it in January 2026.
- Across the 12 months ending October 2026, SpotOn’s share of searches among pet GPS tracker brands worldwide moved from 1.2% to 2.4%, and its estimated monthly branded searches moved from 7.3K to 10.5K.
- Across the 12 months ending October 2026, TrackiPet’s share of searches among pet GPS tracker brands worldwide moved from 0.91% to 1.1%, and its estimated monthly branded searches moved from 5.4K to 4.9K.
How did search popularity change for pet GPS tracker brands worldwide in October 2026?
1 change

In October 2026, SpotOn gained share of searches among pet GPS tracker brands worldwide, from 1.8% to 2.4%.
How are SpotOn’s and TrackiPet’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using SpotOn’s and TrackiPet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pet GPS tracker brands

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