Brandwave

How popular isTractive in search?

In September 2026, there were an estimated 172K branded searches for Tractive worldwide which is up 21.1% over the last 12 months. Tractive holds 0.1% estimated Share of Search among pet GPS tracker brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Garmin91.2%
  2. Apple AirTag8.2%
  3. Fi0.49%
  4. Tractive0.1%
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Which pet GPS tracker brands compete with Tractive?

Tractive against pet GPS tracker brands worldwide, by month

Share of Search by month for Garmin, Apple AirTag, Tractive. The figures are in the table below the chart.

View monthly share of search table
MonthGarminApple AirTagFiTractive
Oct 202587.5%11.7%0.7%0.11%
Nov 202587.5%11.7%0.7%0.11%
Dec 202587.3%11.7%0.86%0.17%
Jan 202685.2%13.9%0.69%0.17%
Feb 202689.3%9.8%0.72%0.21%
Mar 202689.3%9.8%0.72%0.22%
Apr 202691.1%8.2%0.6%0.18%
May 202687.6%11.7%0.58%0.14%
Jun 202687.4%11.7%0.71%0.14%
Jul 202687.4%11.7%0.71%0.14%
Aug 202689.6%9.8%0.48%0.1%
Sep 202691.2%8.2%0.49%0.1%

  1. 1.Garmin

    91.2%

    Held 1st. 3.4M estimated branded searches, -18% vs prior month. Share +1.7 points.

  2. 2.Apple AirTag

    8.2%

    Held 2nd. 301K estimated branded searches, -33.1% vs prior month. Share -1.7 points.

  3. 3.Fi

    0.49%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  4. 4.Tractive

    0.1%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Tractive and its closest rivals

Every comparison with Tractive

How has branded search demand for Tractive changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tractive worldwide rose from 142K to 172K.
  • Across the 12 months ending September 2026, Tractive’s estimated Share of Search among pet GPS tracker brands worldwide held steady, from 0.11% to 0.1%.

How did search popularity change for pet GPS tracker brands worldwide in September 2026?

  1. In September 2026, Garmin gained estimated Share of Search among pet GPS tracker brands worldwide, from 89.6% to 91.2%.

  2. In September 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands worldwide, from 9.8% to 8.2%.

  3. Estimated monthly branded searches for Fi worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

Where does Tractive compete?

Tractive is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet GPS tracker brands4th of 40.1%Shown above
Dog GPS tracker brands2nd of 54.8%Show ranking
Cat tracker brands3rd of 33.8%Show ranking
GPS collar brands3rd of 39.9%Show ranking

How is Tractive measured?

Brandwave collects information about searches that people make online using Tractive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • dog tracker tractive
  • tractive
  • tractive dog collar

Do you work for Tractive? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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