How popular isTractive in search?
In September 2026, there were an estimated 172K branded searches for Tractive worldwide which is up 21.1% over the last 12 months. Tractive holds 62.6% estimated Share of Search among cat tracker brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cat tracker brands compete with Tractive?
Share of Search by month for Tractive, Tile, Fi. The figures are in the table below the chart.
View monthly share of search table
| Month | Tractive | Tile | Fi |
|---|---|---|---|
| Oct 2025 | 56.5% | 29.4% | 14% |
| Nov 2025 | 59.8% | 25.5% | 14.8% |
| Dec 2025 | 50.7% | 31.2% | 18% |
| Jan 2026 | 59.7% | 24.8% | 15.6% |
| Feb 2026 | 60.1% | 24.5% | 15.4% |
| Mar 2026 | 63.5% | 21.4% | 15.1% |
| Apr 2026 | 68.4% | 19.4% | 12.2% |
| May 2026 | 63.4% | 21.8% | 14.8% |
| Jun 2026 | 66% | 18.6% | 15.4% |
| Jul 2026 | 67.2% | 19.2% | 13.6% |
| Aug 2026 | 61.5% | 26.2% | 12.4% |
| Sep 2026 | 62.6% | 26.9% | 10.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.6% | 172K | -0.92% | +1.2 points | |
| 2, held 2nd | 26.9% | 74K | 0% | +0.8 points | |
| 3, held 3rd | 10.4% | 28.7K | -18% | -1.9 points |
Compare search popularity between Tractive and its closest rivals
Every comparison with Tractive
7 comparisons
How has branded search demand for Tractive changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tractive worldwide rose from 142K to 172K.
- Across the 12 months ending September 2026, Tractive’s estimated Share of Search among cat tracker brands worldwide increased from 56.5% to 62.6%.
- Across the 12 months ending September 2026, Tractive’s estimated Share of Search among cat tracker brands worldwide peaked at 68.4% in April 2026 and was lowest at 50.7% in December 2025.
How did search popularity change for cat tracker brands worldwide in September 2026?
3 changes
In September 2026, Tractive gained estimated Share of Search among cat tracker brands worldwide, from 61.5% to 62.6%.
In September 2026, Tile gained estimated Share of Search among cat tracker brands worldwide, from 26.2% to 26.9%.
In September 2026, Fi lost estimated Share of Search among cat tracker brands worldwide, from 12.4% to 10.4%.
Where does Tractive compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pet GPS tracker brands | 3rd of 4 | 3.5% | Show ranking |
| Dog GPS tracker brands | 2nd of 5 | 3.8% | Show ranking |
| Cat tracker brands | 1st of 3 | 62.6% | Shown above |
| GPS collar brands | 1st of 3 | 79.8% | Show ranking |
How is Tractive measured?
Brandwave collects information about searches that people make online using Tractive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- dog tracker tractive
- tractive
- tractive dog collar
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Is Tractive your brand?
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