Apple AirTag vs Tractive:Which is searched more?
In September 2026, Apple AirTag had more branded searches than Tractive among pet GPS tracker brands worldwide. Apple AirTag was estimated to have 301K branded searches compared to Tractive’s 3.6K, and held an 8.2% Share of Search versus Tractive’s 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple AirTag or Tractive?
Compare the pet gps tracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple AirTag, Tractive. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Apple AirTag | Fi | Tractive |
|---|---|---|---|---|
| Oct 2025 | 87.5% | 11.7% | 0.7% | 0.11% |
| Nov 2025 | 87.5% | 11.7% | 0.7% | 0.11% |
| Dec 2025 | 87.3% | 11.7% | 0.86% | 0.17% |
| Jan 2026 | 85.2% | 13.9% | 0.69% | 0.17% |
| Feb 2026 | 89.3% | 9.8% | 0.72% | 0.21% |
| Mar 2026 | 89.3% | 9.8% | 0.72% | 0.22% |
| Apr 2026 | 91.1% | 8.2% | 0.6% | 0.18% |
| May 2026 | 87.6% | 11.7% | 0.58% | 0.14% |
| Jun 2026 | 87.4% | 11.7% | 0.71% | 0.14% |
| Jul 2026 | 87.4% | 11.7% | 0.71% | 0.14% |
| Aug 2026 | 89.6% | 9.8% | 0.48% | 0.1% |
| Sep 2026 | 91.2% | 8.2% | 0.49% | 0.1% |
How has the Apple AirTag and Tractive comparison changed over the last 12 months?
3 findings
- Apple AirTag was ahead of Tractive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands worldwide moved from 11.7% to 8.2%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Tractive’s estimated Share of Search among pet GPS tracker brands worldwide moved from 0.11% to 0.1%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for pet GPS tracker brands worldwide in September 2026?
1 change
In September 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands worldwide, from 9.8% to 8.2%.
Other head-to-heads among pet GPS tracker brands
How each brand is measured
Brandwave collects information about searches that people make online using Apple AirTag’s and Tractive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple AirTag
1 branded search term
- apple airtag
Tractive
1 branded search term
- dog tracker tractive
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.