Garmin vs Halo Collar:Which is more popular?
In October 2026, Halo Collar had more branded searches than Garmin among pet GPS tracker brands worldwide. Halo Collar had about 60,500 branded searches, while Garmin had 18,600. Halo Collar made up 13.6% of all pet GPS tracker brand searches we track, and Garmin accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about pet GPS tracker brands, Garmin appeared in three of the five answers and Halo Collar in one. Garmin was mentioned before Halo Collar in three out of four answers that named either.
Who do people search for more?
Halo Collar, about 3 searches for every 1 for Garmin
Who does AI mention more?
Garmin, mentioned in 3 of 5 answers, Halo Collar in 1
Who does AI recommend more?
Garmin, named ahead of Halo Collar in 3 of 4 answers
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Top pet GPS tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Garmin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Halo Collar was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Garmin was listed before Halo Collar in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tractive1st
Fi2nd- Garmin3rd
Pawfit4th
Apple AirTag5th- Halo Collar6th
SpotOn–
TrackiPet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tractive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apple AirTag3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Garmin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pawfit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Halo Collar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SpotOn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TrackiPet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet GPS tracker brands
5 answers
Asked ChatGPT
“Which pet GPS tracker brand should I buy?”
Asked ChatGPT
“What are the best pet GPS tracker brands?”
Asked ChatGPT
“What's the best pet GPS tracker brand for keeping track of pets?”
Searched Google, AI Overview
“gps tracker for dogs”
Searched Google, AI Overview
“gps tracker for cats”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Garmin or Halo Collar more popular in search?
This chart shows how often people search Google for Garmin and Halo Collar by name. Each line represents a brand's share of searches for all eight pet GPS tracker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Halo Collar, Garmin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirTag | Halo Collar | Fi | Garmin | Tractive | SpotOn | TrackiPet | Pawfit |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 76.1% | 6.8% | 7.3% | 3.6% | 3.3% | 1.2% | 0.91% | 0.77% |
| Dec 2025 | 75.7% | 5.6% | 8.8% | 3.5% | 3.6% | 1% | 1.3% | 0.62% |
| Jan 2026 | 79.3% | 4.8% | 6.7% | 2.8% | 3.8% | 1.1% | 1.1% | 0.54% |
| Feb 2026 | 69.1% | 9.3% | 8.7% | 3.6% | 5.1% | 1.7% | 1.7% | 0.85% |
| Mar 2026 | 68.7% | 11.3% | 8% | 2.9% | 4.8% | 2% | 1.6% | 0.69% |
| Apr 2026 | 65.5% | 13.2% | 8.2% | 3.2% | 4.7% | 2.9% | 1.6% | 0.8% |
| May 2026 | 73.9% | 9.9% | 6.7% | 2.2% | 3.5% | 2.2% | 0.98% | 0.6% |
| Jun 2026 | 72.8% | 9.8% | 8.1% | 2.2% | 3.9% | 1.7% | 0.97% | 0.6% |
| Jul 2026 | 75.8% | 8.3% | 7.2% | 2.4% | 3.1% | 1.5% | 1% | 0.62% |
| Aug 2026 | 76.6% | 8.4% | 6% | 3% | 2.9% | 1.5% | 0.85% | 0.76% |
| Sep 2026 | 72.3% | 9.7% | 6.9% | 4.1% | 3.3% | 1.8% | 0.98% | 0.89% |
| Oct 2026 | 67.9% | 13.6% | 6.5% | 4.2% | 3.5% | 2.4% | 1.1% | 0.83% |
Garmin sells other things too, so only its searches that name this product count here, like “garmin alpha”.
How has branded search for Garmin and Halo Collar changed worldwide over the last 12 months?
3 findings
- Halo Collar was ahead of Garmin in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Garmin’s share of searches among pet GPS tracker brands worldwide moved from 3.6% to 4.2%, and its estimated monthly branded searches moved from 21K to 18.6K.
- Across the 12 months ending October 2026, Halo Collar’s share of searches among pet GPS tracker brands worldwide moved from 6.8% to 13.6%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
How did search popularity change for pet GPS tracker brands worldwide in October 2026?
2 changes
In October 2026, Halo Collar gained share of searches among pet GPS tracker brands worldwide, from 9.7% to 13.6%.
Garmin’s share of searches among pet GPS tracker brands worldwide has gained ground for 3 months in a row, from 2.4% to 4.2% in October 2026.
How are Garmin’s and Halo Collar’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Garmin’s and Halo Collar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garmin
6 branded search terms
- garmin alpha
- garmin astro
- garmin dog tracker
- garmin gps collar
- garmin gps tracker
- garmin pet gps tracker
Halo Collar
1 branded search term
- halo collar
Other head-to-heads among pet GPS tracker brands
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