Halo Collar vs Tractive:Which is more popular?
In October 2026, Halo Collar had more branded searches than Tractive among pet GPS tracker brands worldwide. Halo Collar had about 60,500 branded searches, while Tractive had 15,500. Halo Collar made up 13.6% of all pet GPS tracker brand searches we track, and Tractive accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about pet GPS tracker brands, Tractive appeared in all five answers and Halo Collar in one. Tractive was mentioned before Halo Collar in every answer.
Who do people search for more?
Halo Collar, about 4 searches for every 1 for Tractive
Who does AI mention more?
Tractive, mentioned in every answer we collected
Who does AI recommend more?
Tractive, named ahead of Halo Collar in every answer
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Top pet GPS tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tractive appeared in all five answers. Halo Collar was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tractive was listed before Halo Collar in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tractive1st
Fi2nd
Garmin3rd
Pawfit4th
Apple AirTag5th- Halo Collar6th
SpotOn–
TrackiPet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tractive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apple AirTag3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Garmin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pawfit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Halo Collar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SpotOn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TrackiPet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet GPS tracker brands
5 answers
Asked ChatGPT
“Which pet GPS tracker brand should I buy?”
Asked ChatGPT
“What are the best pet GPS tracker brands?”
Asked ChatGPT
“What's the best pet GPS tracker brand for keeping track of pets?”
Searched Google, AI Overview
“gps tracker for dogs”
Searched Google, AI Overview
“gps tracker for cats”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Halo Collar or Tractive more popular in search?
This chart shows how often people search Google for Halo Collar and Tractive by name. Each line represents a brand's share of searches for all eight pet GPS tracker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Halo Collar, Tractive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirTag | Halo Collar | Fi | Garmin | Tractive | SpotOn | TrackiPet | Pawfit |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 76.1% | 6.8% | 7.3% | 3.6% | 3.3% | 1.2% | 0.91% | 0.77% |
| Dec 2025 | 75.7% | 5.6% | 8.8% | 3.5% | 3.6% | 1% | 1.3% | 0.62% |
| Jan 2026 | 79.3% | 4.8% | 6.7% | 2.8% | 3.8% | 1.1% | 1.1% | 0.54% |
| Feb 2026 | 69.1% | 9.3% | 8.7% | 3.6% | 5.1% | 1.7% | 1.7% | 0.85% |
| Mar 2026 | 68.7% | 11.3% | 8% | 2.9% | 4.8% | 2% | 1.6% | 0.69% |
| Apr 2026 | 65.5% | 13.2% | 8.2% | 3.2% | 4.7% | 2.9% | 1.6% | 0.8% |
| May 2026 | 73.9% | 9.9% | 6.7% | 2.2% | 3.5% | 2.2% | 0.98% | 0.6% |
| Jun 2026 | 72.8% | 9.8% | 8.1% | 2.2% | 3.9% | 1.7% | 0.97% | 0.6% |
| Jul 2026 | 75.8% | 8.3% | 7.2% | 2.4% | 3.1% | 1.5% | 1% | 0.62% |
| Aug 2026 | 76.6% | 8.4% | 6% | 3% | 2.9% | 1.5% | 0.85% | 0.76% |
| Sep 2026 | 72.3% | 9.7% | 6.9% | 4.1% | 3.3% | 1.8% | 0.98% | 0.89% |
| Oct 2026 | 67.9% | 13.6% | 6.5% | 4.2% | 3.5% | 2.4% | 1.1% | 0.83% |
Tractive sells other things too, so only its searches that name this product count here, like “tractive dog collar”.
How has branded search for Halo Collar and Tractive changed worldwide over the last 12 months?
3 findings
- Halo Collar was ahead of Tractive in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Halo Collar’s share of searches among pet GPS tracker brands worldwide moved from 6.8% to 13.6%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
- Across the 12 months ending October 2026, Tractive’s share of searches among pet GPS tracker brands worldwide moved from 3.3% to 3.5%, and its estimated monthly branded searches moved from 19.7K to 15.5K.
How did search popularity change for pet GPS tracker brands worldwide in October 2026?
2 changes
In October 2026, Halo Collar gained share of searches among pet GPS tracker brands worldwide, from 9.7% to 13.6%.
Estimated monthly branded searches for Tractive worldwide fell 21.4% over 12 measured months, from 19.7K to 15.5K in October 2026.
How are Halo Collar’s and Tractive’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Halo Collar’s and Tractive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Halo Collar
1 branded search term
- halo collar
Tractive
4 branded search terms
- tractive dog collar
- tractive gps collar
- tractive gps tracker
- tractive pet gps tracker
Other head-to-heads among pet GPS tracker brands
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