Fi vs SpotOn:Which is more popular?
In October 2026, Fi had more branded searches than SpotOn among pet GPS tracker brands worldwide. Fi had about 28,600 branded searches, while SpotOn had 10,500. Fi made up 6.5% of all pet GPS tracker brand searches we track, and SpotOn accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about pet GPS tracker brands, Fi appeared in four of the five answers and SpotOn in none.
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Top pet GPS tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SpotOn did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tractive1st
Fi2nd
Garmin3rd
Pawfit4th
Apple AirTag5th
Halo Collar6th
SpotOn–
TrackiPet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tractive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apple AirTag3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Garmin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pawfit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Halo Collar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SpotOn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TrackiPet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet GPS tracker brands
5 answers
Asked ChatGPT
“Which pet GPS tracker brand should I buy?”
Asked ChatGPT
“What are the best pet GPS tracker brands?”
Asked ChatGPT
“What's the best pet GPS tracker brand for keeping track of pets?”
Searched Google, AI Overview
“gps tracker for dogs”
Searched Google, AI Overview
“gps tracker for cats”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fi or SpotOn more popular in search?
This chart shows how often people search Google for Fi and SpotOn by name. Each line represents a brand's share of searches for all eight pet GPS tracker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fi, SpotOn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirTag | Halo Collar | Fi | Garmin | Tractive | SpotOn | TrackiPet | Pawfit |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 76.1% | 6.8% | 7.3% | 3.6% | 3.3% | 1.2% | 0.91% | 0.77% |
| Dec 2025 | 75.7% | 5.6% | 8.8% | 3.5% | 3.6% | 1% | 1.3% | 0.62% |
| Jan 2026 | 79.3% | 4.8% | 6.7% | 2.8% | 3.8% | 1.1% | 1.1% | 0.54% |
| Feb 2026 | 69.1% | 9.3% | 8.7% | 3.6% | 5.1% | 1.7% | 1.7% | 0.85% |
| Mar 2026 | 68.7% | 11.3% | 8% | 2.9% | 4.8% | 2% | 1.6% | 0.69% |
| Apr 2026 | 65.5% | 13.2% | 8.2% | 3.2% | 4.7% | 2.9% | 1.6% | 0.8% |
| May 2026 | 73.9% | 9.9% | 6.7% | 2.2% | 3.5% | 2.2% | 0.98% | 0.6% |
| Jun 2026 | 72.8% | 9.8% | 8.1% | 2.2% | 3.9% | 1.7% | 0.97% | 0.6% |
| Jul 2026 | 75.8% | 8.3% | 7.2% | 2.4% | 3.1% | 1.5% | 1% | 0.62% |
| Aug 2026 | 76.6% | 8.4% | 6% | 3% | 2.9% | 1.5% | 0.85% | 0.76% |
| Sep 2026 | 72.3% | 9.7% | 6.9% | 4.1% | 3.3% | 1.8% | 0.98% | 0.89% |
| Oct 2026 | 67.9% | 13.6% | 6.5% | 4.2% | 3.5% | 2.4% | 1.1% | 0.83% |
How has branded search for Fi and SpotOn changed worldwide over the last 12 months?
3 findings
- Fi was ahead of SpotOn in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fi’s share of searches among pet GPS tracker brands worldwide moved from 7.3% to 6.5%, and its estimated monthly branded searches moved from 42.9K to 28.6K.
- Across the 12 months ending October 2026, SpotOn’s share of searches among pet GPS tracker brands worldwide moved from 1.2% to 2.4%, and its estimated monthly branded searches moved from 7.3K to 10.5K.
How did search popularity change for pet GPS tracker brands worldwide in October 2026?
2 changes
In October 2026, SpotOn gained share of searches among pet GPS tracker brands worldwide, from 1.8% to 2.4%.
Estimated monthly branded searches for Fi worldwide fell 33.4% over 12 measured months, from 42.9K to 28.6K in October 2026.
How are Fi’s and SpotOn’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fi’s and SpotOn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pet GPS tracker brands
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