How popular isFi in search?
In August 2026, there were an estimated 35.8K branded searches for Fi worldwide which held steady over the last 11 months. Fi holds 0.64% estimated Share of Search among dog GPS tracker brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which dog GPS tracker brands compete with Fi?
Share of Search by month for Garmin, Tractive, Fi. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Tractive | Fi | TrackiPet | Pawfit |
|---|---|---|---|---|---|
| Oct 2025 | 95.1% | 3.8% | 0.95% | 0.12% | 0.1% |
| Nov 2025 | 95.2% | 3.7% | 0.92% | 0.11% | 0.09% |
| Dec 2025 | 95.3% | 3.3% | 1.2% | 0.16% | 0.08% |
| Jan 2026 | 94.8% | 3.9% | 1% | 0.16% | 0.08% |
| Feb 2026 | 94.6% | 4% | 1.1% | 0.19% | 0.1% |
| Mar 2026 | 94.7% | 4.1% | 0.97% | 0.19% | 0.08% |
| Apr 2026 | 94.2% | 4.7% | 0.85% | 0.16% | 0.08% |
| May 2026 | 95.1% | 3.8% | 0.88% | 0.13% | 0.08% |
| Jun 2026 | 94% | 4.7% | 1.1% | 0.13% | 0.08% |
| Jul 2026 | 94.2% | 4.6% | 0.94% | 0.13% | 0.08% |
| Aug 2026 | 96% | 3.1% | 0.64% | 0.09% | 0.08% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 96% | 5.4M | +23.2% | +1.8 points | |
| 2, held 2nd | 3.1% | 176K | -18.1% | -1.5 points | |
| 3, held 3rd | 0.64% | 35.8K | -17.9% | -0.3 points | |
| 4, held 4th | 0.09% | 5K | -16.7% | 0 points | |
| 5, held 5th | 0.08% | 4.5K | +21.7% | 0 points |
1.
Garmin96%
held 1st · 5.4M estimated branded searches · +23.2% vs prior month · +1.8 points
2.
Tractive3.1%
held 2nd · 176K estimated branded searches · -18.1% vs prior month · -1.5 points
3.
Fi
0.64%
held 3rd · 35.8K estimated branded searches · -17.9% vs prior month · -0.3 points
0.09%
held 4th · 5K estimated branded searches · -16.7% vs prior month · 0 points
5.
Pawfit
0.08%
held 5th · 4.5K estimated branded searches · +21.7% vs prior month · 0 points
Compare search popularity between Fi and its closest rivals
How has branded search demand for Fi changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fi worldwide held steady, from 36.3K to 35.8K.
- Across the 11 months ending August 2026, Fi’s estimated Share of Search among dog GPS tracker brands worldwide held steady, from 0.95% to 0.64%.
How did search popularity change for dog GPS tracker brands worldwide in August 2026?
3 changes
In August 2026, Garmin gained estimated Share of Search among dog GPS tracker brands worldwide, from 94.2% to 96%.
In August 2026, Tractive lost estimated Share of Search among dog GPS tracker brands worldwide, from 4.6% to 3.1%.
Estimated monthly branded searches for Pawfit worldwide rose 20.1% over 11 measured months, from 3.7K to 4.5K in August 2026.
How is Fi measured?
Brandwave collects information about searches that people make online using Fi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- fi collar
- fi dog collar
- fi series 3 collar
- tryfi
- tryfi com
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