Fi vs Tabcat:Which is more popular?
In September 2026, Fi had more branded searches than Tabcat among cat tracker brands worldwide. Fi had about 18,100 branded searches, while Tabcat had 3,600. Fi made up 18.2% of all cat tracker brand searches we track, and Tabcat accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about cat tracker brands, Tabcat appeared in all five answers and Fi in none.
Who do people search for more?
Fi, about 5 searches for every 1 for Tabcat
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Top cat tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tabcat appeared in all five answers. Fi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about cat tracker brands
5 answers
Asked ChatGPT
“Which cat tracker brand should I buy?”
Asked ChatGPT
“What are the best cat tracker brands?”
Asked ChatGPT
“What's the best cat tracker brand for outdoor safety?”
Searched Google, AI Overview
“best cat tracker”
Searched Google, AI Overview
“cat gps tracker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fi or Tabcat more popular in search?
This chart shows how often people search Google for Fi and Tabcat by name. Each line represents a brand's share of searches for all four cat tracker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fi, Tabcat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tile | Fi | Tabcat | Tractive |
|---|---|---|---|---|
| Oct 2025 | 71.6% | 21.5% | 3.5% | 3.5% |
| Nov 2025 | 68.3% | 25% | 2.7% | 4.1% |
| Dec 2025 | 68% | 24.9% | 2.2% | 5% |
| Jan 2026 | 66.9% | 24.5% | 2.6% | 6% |
| Feb 2026 | 65.6% | 24.1% | 3.1% | 7.2% |
| Mar 2026 | 60.9% | 27.3% | 3.6% | 8.2% |
| Apr 2026 | 65.1% | 23.9% | 3.9% | 7.1% |
| May 2026 | 65.4% | 24% | 4.8% | 5.8% |
| Jun 2026 | 62.6% | 28.1% | 3.7% | 5.6% |
| Jul 2026 | 62.6% | 28.1% | 3.7% | 5.6% |
| Aug 2026 | 71% | 21.3% | 3.5% | 4.2% |
| Sep 2026 | 74.5% | 18.2% | 3.6% | 3.6% |
How has the Fi and Tabcat comparison changed over the last 12 months?
3 findings
- Fi was ahead of Tabcat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fi’s share of searches among cat tracker brands worldwide moved from 21.5% to 18.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Tabcat’s share of searches among cat tracker brands worldwide moved from 3.5% to 3.6%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for cat tracker brands worldwide in September 2026?
2 changes
In September 2026, Fi lost share of searches among cat tracker brands worldwide, from 21.3% to 18.2%.
In September 2026, Tabcat rose from 4th to 3rd among cat tracker brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fi’s and Tabcat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cat tracker brands
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