Fi vs Tile:Which is searched more?
In September 2026, Tile had more branded searches than Fi among cat tracker brands worldwide. Tile was estimated to have 74K branded searches compared to Fi’s 28.7K, and held a 26.9% Share of Search versus Fi’s 10.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fi or Tile?
Compare the cat tracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tile, Fi. The figures are in the table below the chart.
View monthly share of search table
| Month | Tractive | Tile | Fi |
|---|---|---|---|
| Oct 2025 | 56.5% | 29.4% | 14% |
| Nov 2025 | 59.8% | 25.5% | 14.8% |
| Dec 2025 | 50.7% | 31.2% | 18% |
| Jan 2026 | 59.7% | 24.8% | 15.6% |
| Feb 2026 | 60.1% | 24.5% | 15.4% |
| Mar 2026 | 63.5% | 21.4% | 15.1% |
| Apr 2026 | 68.4% | 19.4% | 12.2% |
| May 2026 | 63.4% | 21.8% | 14.8% |
| Jun 2026 | 66% | 18.6% | 15.4% |
| Jul 2026 | 67.2% | 19.2% | 13.6% |
| Aug 2026 | 61.5% | 26.2% | 12.4% |
| Sep 2026 | 62.6% | 26.9% | 10.4% |
How has the Fi and Tile comparison changed over the last 12 months?
3 findings
- Tile was ahead of Fi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fi’s estimated Share of Search among cat tracker brands worldwide moved from 14% to 10.4%, and its estimated monthly branded searches moved from 35.3K to 28.7K.
- Across the 12 months ending September 2026, Tile’s estimated Share of Search among cat tracker brands worldwide moved from 29.4% to 26.9%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for cat tracker brands worldwide in September 2026?
2 changes
In September 2026, Tile gained estimated Share of Search among cat tracker brands worldwide, from 26.2% to 26.9%.
In September 2026, Fi lost estimated Share of Search among cat tracker brands worldwide, from 12.4% to 10.4%.
Other head-to-heads among cat tracker brands
How each brand is measured
Brandwave collects information about searches that people make online using Fi’s and Tile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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