Tile vs Tractive:Which is searched more?
In September 2026, Tractive had more branded searches than Tile among cat tracker brands worldwide. Tractive was estimated to have 172K branded searches compared to Tile’s 74K, and held a 62.6% Share of Search versus Tile’s 26.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Tile or Tractive?
Compare the cat tracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tractive, Tile. The figures are in the table below the chart.
View monthly share of search table
| Month | Tractive | Tile | Fi |
|---|---|---|---|
| Oct 2025 | 56.5% | 29.4% | 14% |
| Nov 2025 | 59.8% | 25.5% | 14.8% |
| Dec 2025 | 50.7% | 31.2% | 18% |
| Jan 2026 | 59.7% | 24.8% | 15.6% |
| Feb 2026 | 60.1% | 24.5% | 15.4% |
| Mar 2026 | 63.5% | 21.4% | 15.1% |
| Apr 2026 | 68.4% | 19.4% | 12.2% |
| May 2026 | 63.4% | 21.8% | 14.8% |
| Jun 2026 | 66% | 18.6% | 15.4% |
| Jul 2026 | 67.2% | 19.2% | 13.6% |
| Aug 2026 | 61.5% | 26.2% | 12.4% |
| Sep 2026 | 62.6% | 26.9% | 10.4% |
How has the Tile and Tractive comparison changed over the last 12 months?
3 findings
- Tractive was ahead of Tile in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tile’s estimated Share of Search among cat tracker brands worldwide moved from 29.4% to 26.9%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Tractive’s estimated Share of Search among cat tracker brands worldwide moved from 56.5% to 62.6%, and its estimated monthly branded searches moved from 142K to 172K.
How did search popularity change for cat tracker brands worldwide in September 2026?
2 changes
In September 2026, Tractive gained estimated Share of Search among cat tracker brands worldwide, from 61.5% to 62.6%.
In September 2026, Tile gained estimated Share of Search among cat tracker brands worldwide, from 26.2% to 26.9%.
Other head-to-heads among cat tracker brands
How each brand is measured
Brandwave collects information about searches that people make online using Tile’s and Tractive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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