How popular isTile in search?
In September 2026, there were an estimated 74K branded searches for Tile worldwide which held steady over the last 12 months. Tile holds 77.3% estimated Share of Search among cat tracker brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cat tracker brands compete with Tile?
Share of Search by month for Tile, Fi, Tractive. The figures are in the table below the chart.
View monthly share of search table
| Month | Tile | Fi | Tractive |
|---|---|---|---|
| Oct 2025 | 74.1% | 22.2% | 3.6% |
| Nov 2025 | 70.1% | 25.7% | 4.2% |
| Dec 2025 | 69.5% | 25.4% | 5.1% |
| Jan 2026 | 68.7% | 25.2% | 6.1% |
| Feb 2026 | 67.7% | 24.9% | 7.4% |
| Mar 2026 | 63.2% | 28.3% | 8.5% |
| Apr 2026 | 67.7% | 24.9% | 7.4% |
| May 2026 | 68.7% | 25.2% | 6.1% |
| Jun 2026 | 65.1% | 29.1% | 5.8% |
| Jul 2026 | 65.1% | 29.1% | 5.8% |
| Aug 2026 | 73.6% | 22.1% | 4.4% |
| Sep 2026 | 77.3% | 18.9% | 3.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.3% | 74K | 0% | +3.8 points | |
| 2, held 2nd | 18.9% | 18.1K | -18.5% | -3.2 points | |
| 3, held 3rd | 3.8% | 3.6K | -18.2% | -0.6 points |
Compare search popularity between Tile and its closest rivals
Every comparison with Tile
5 comparisons
How has branded search demand for Tile changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tile worldwide held steady at 74K.
- Across the 12 months ending September 2026, Tile’s estimated Share of Search among cat tracker brands worldwide increased from 74.1% to 77.3%.
- Across the 12 months ending September 2026, Tile’s estimated Share of Search among cat tracker brands worldwide peaked at 77.3% in September 2026 and was lowest at 63.2% in March 2026.
How did search popularity change for cat tracker brands worldwide in September 2026?
3 changes
In September 2026, Tile gained estimated Share of Search among cat tracker brands worldwide, from 73.6% to 77.3%.
In September 2026, Fi lost estimated Share of Search among cat tracker brands worldwide, from 22.1% to 18.9%.
In September 2026, Tractive lost estimated Share of Search among cat tracker brands worldwide, from 4.4% to 3.8%.
Where does Tile compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Luggage tracker brands | 2nd of 4 | 12.9% | Show ranking |
| Cat tracker brands | 1st of 3 | 77.3% | Shown above |
How is Tile measured?
Brandwave collects information about searches that people make online using Tile’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tile tracker
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Is Tile your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.