How popular isFi in search?
In September 2026, there were an estimated 28.7K branded searches for Fi worldwide which is down 18.6% over the last 12 months. Fi holds 18.9% estimated Share of Search among cat tracker brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cat tracker brands compete with Fi?
Share of Search by month for Tile, Fi, Tractive. The figures are in the table below the chart.
View monthly share of search table
| Month | Tile | Fi | Tractive |
|---|---|---|---|
| Oct 2025 | 74.1% | 22.2% | 3.6% |
| Nov 2025 | 70.1% | 25.7% | 4.2% |
| Dec 2025 | 69.5% | 25.4% | 5.1% |
| Jan 2026 | 68.7% | 25.2% | 6.1% |
| Feb 2026 | 67.7% | 24.9% | 7.4% |
| Mar 2026 | 63.2% | 28.3% | 8.5% |
| Apr 2026 | 67.7% | 24.9% | 7.4% |
| May 2026 | 68.7% | 25.2% | 6.1% |
| Jun 2026 | 65.1% | 29.1% | 5.8% |
| Jul 2026 | 65.1% | 29.1% | 5.8% |
| Aug 2026 | 73.6% | 22.1% | 4.4% |
| Sep 2026 | 77.3% | 18.9% | 3.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.3% | 74K | 0% | +3.8 points | |
| 2, held 2nd | 18.9% | 18.1K | -18.5% | -3.2 points | |
| 3, held 3rd | 3.8% | 3.6K | -18.2% | -0.6 points |
Compare search popularity between Fi and its closest rivals
Every comparison with Fi
7 comparisons
How has branded search demand for Fi changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fi worldwide fell from 35.3K to 28.7K.
- Across the 12 months ending September 2026, Fi’s estimated Share of Search among cat tracker brands worldwide decreased from 22.2% to 18.9%.
- Across the 12 months ending September 2026, Fi’s estimated Share of Search among cat tracker brands worldwide peaked at 29.1% in June 2026 and was lowest at 18.9% in September 2026.
How did search popularity change for cat tracker brands worldwide in September 2026?
3 changes
In September 2026, Tile gained estimated Share of Search among cat tracker brands worldwide, from 73.6% to 77.3%.
In September 2026, Fi lost estimated Share of Search among cat tracker brands worldwide, from 22.1% to 18.9%.
In September 2026, Tractive lost estimated Share of Search among cat tracker brands worldwide, from 4.4% to 3.8%.
Where does Fi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pet GPS tracker brands | 3rd of 4 | 0.49% | Show ranking |
| Dog GPS tracker brands | 3rd of 5 | 0.8% | Show ranking |
| Cat tracker brands | 2nd of 3 | 18.9% | Shown above |
| GPS collar brands | 1st of 3 | 49.6% | Show ranking |
How is Fi measured?
Brandwave collects information about searches that people make online using Fi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- fi collar
- fi dog collar
- tryfi
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Is Fi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.