Apple AirTag vs Halo Collar:Which is more popular?
In October 2026, Apple AirTag had more branded searches than Halo Collar among pet GPS tracker brands worldwide. Apple AirTag had about 301,000 branded searches, while Halo Collar had 60,500. Apple AirTag made up 67.9% of all pet GPS tracker brand searches we track, and Halo Collar accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about pet GPS tracker brands, Apple AirTag appeared in three of the five answers and Halo Collar in one. Apple AirTag was mentioned before Halo Collar in three out of four answers that named either.
Who do people search for more?
Apple AirTag, about 5 searches for every 1 for Halo Collar
Who does AI mention more?
Apple AirTag, mentioned in 3 of 5 answers, Halo Collar in 1
Who does AI recommend more?
Apple AirTag, named ahead of Halo Collar in 3 of 4 answers
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Top pet GPS tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple AirTag was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Halo Collar was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Apple AirTag was listed before Halo Collar in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tractive1st
Fi2nd
Garmin3rd
Pawfit4th- Apple AirTag5th
Halo Collar6th
SpotOn–
TrackiPet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tractive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apple AirTag3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Garmin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pawfit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Halo Collar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SpotOn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TrackiPet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet GPS tracker brands
5 answers
Asked ChatGPT
“Which pet GPS tracker brand should I buy?”
Asked ChatGPT
“What are the best pet GPS tracker brands?”
Asked ChatGPT
“What's the best pet GPS tracker brand for keeping track of pets?”
Searched Google, AI Overview
“gps tracker for dogs”
Searched Google, AI Overview
“gps tracker for cats”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Apple AirTag or Halo Collar more popular in search?
This chart shows how often people search Google for Apple AirTag and Halo Collar by name. Each line represents a brand's share of searches for all eight pet GPS tracker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Apple AirTag, Halo Collar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirTag | Halo Collar | Fi | Garmin | Tractive | SpotOn | TrackiPet | Pawfit |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 76.1% | 6.8% | 7.3% | 3.6% | 3.3% | 1.2% | 0.91% | 0.77% |
| Dec 2025 | 75.7% | 5.6% | 8.8% | 3.5% | 3.6% | 1% | 1.3% | 0.62% |
| Jan 2026 | 79.3% | 4.8% | 6.7% | 2.8% | 3.8% | 1.1% | 1.1% | 0.54% |
| Feb 2026 | 69.1% | 9.3% | 8.7% | 3.6% | 5.1% | 1.7% | 1.7% | 0.85% |
| Mar 2026 | 68.7% | 11.3% | 8% | 2.9% | 4.8% | 2% | 1.6% | 0.69% |
| Apr 2026 | 65.5% | 13.2% | 8.2% | 3.2% | 4.7% | 2.9% | 1.6% | 0.8% |
| May 2026 | 73.9% | 9.9% | 6.7% | 2.2% | 3.5% | 2.2% | 0.98% | 0.6% |
| Jun 2026 | 72.8% | 9.8% | 8.1% | 2.2% | 3.9% | 1.7% | 0.97% | 0.6% |
| Jul 2026 | 75.8% | 8.3% | 7.2% | 2.4% | 3.1% | 1.5% | 1% | 0.62% |
| Aug 2026 | 76.6% | 8.4% | 6% | 3% | 2.9% | 1.5% | 0.85% | 0.76% |
| Sep 2026 | 72.3% | 9.7% | 6.9% | 4.1% | 3.3% | 1.8% | 0.98% | 0.89% |
| Oct 2026 | 67.9% | 13.6% | 6.5% | 4.2% | 3.5% | 2.4% | 1.1% | 0.83% |
How has branded search for Apple AirTag and Halo Collar changed worldwide over the last 12 months?
3 findings
- Apple AirTag was ahead of Halo Collar in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Apple AirTag’s share of searches among pet GPS tracker brands worldwide moved from 76.1% to 67.9%, and its estimated monthly branded searches moved from 450K to 301K.
- Across the 12 months ending October 2026, Halo Collar’s share of searches among pet GPS tracker brands worldwide moved from 6.8% to 13.6%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
How did search popularity change for pet GPS tracker brands worldwide in October 2026?
2 changes
In October 2026, Halo Collar gained share of searches among pet GPS tracker brands worldwide, from 9.7% to 13.6%.
In October 2026, Apple AirTag lost share of searches among pet GPS tracker brands worldwide, from 72.3% to 67.9%.
How are Apple AirTag’s and Halo Collar’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apple AirTag’s and Halo Collar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple AirTag
1 branded search term
- apple airtag
Halo Collar
1 branded search term
- halo collar
Other head-to-heads among pet GPS tracker brands
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