Brandwave

How popular isGarmin?

In October 2026, people searched for Garmin by name about 5.9 million times worldwide, an 8.2% decrease from the previous year. These searches made up 58.9% of all global satellite messenger brand searches, placing Garmin first out of five brands. When we asked both ChatGPT and Google AI Overviews about satellite messenger brands, Garmin appeared in all answers and was the most recommended of the five.

Search and AI answers in October 2026

Garmin is the most searched of 5 competitors and the most recommended in the AI answers we collected.

  1. GarminShare of searches 58.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SPOTShare of searches 32.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. ZoleoShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. MotorolaShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. Bivy StickShare of searches 0.84%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top satellite messenger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garmin appeared in all five answers. Garmin is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Zoleo2nd
  3. SPOT3rd
  4. Motorola–
  5. Bivy Stick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoleo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SPOT1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Motorola1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bivy Stick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about satellite messenger brands

5 answers

  • Asked ChatGPT

    “What's the best satellite messenger for hiking?”

    1. 1Garmin
    2. 2Zoleo

  • Asked ChatGPT

    “Which satellite communicator should I buy for the backcountry?”

    1. 1Garmin
    2. 2Zoleo

  • Asked ChatGPT

    “What device can I use to text without cell service?”

    1. 1Garmin
    2. 2Motorola

  • Searched Google, AI Overview

    “satellite communicator”

    1. 1Garmin
    2. 2Zoleo

  • Searched Google, AI Overview

    “satellite messenger”

    1. 1Garmin
    2. 2SPOT
    3. 3Zoleo

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Garmin compared with other satellite messenger brands worldwide?

Garmin against satellite messenger brands worldwide, by month

Share of searches by month for Garmin, SPOT, Zoleo. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminSPOTZoleoMotorolaBivy Stick
Nov 202557.9%32.3%7.6%1.2%1%
Dec 202558.8%31.3%7.4%1.5%0.98%
Jan 202657.7%31.9%7.6%1.8%1%
Feb 202653.6%36.5%7.1%1.7%1.1%
Mar 202653.9%36.4%7.1%1.7%0.94%
Apr 202654%36.6%7.1%1.4%0.94%
May 202658.1%32.2%7.6%1.2%0.83%
Jun 202661.3%28.2%8%1.6%0.87%
Jul 202656.9%32.7%7.8%1.9%0.69%
Aug 202661.9%29.1%6.9%1.4%0.73%
Sep 202661.7%29.2%6.9%1.4%0.89%
Oct 202658.9%32.5%6.3%1.5%0.84%

  1. 1.Garmin

    58.9%

    Held 1st. 113K estimated branded searches, -14.8% vs prior month. Share -2.8 points.

  2. 2.SPOT

    32.5%

    Held 2nd. 62.1K estimated branded searches, -0.59% vs prior month. Share +3.3 points.

  3. 3.Zoleo

    6.3%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  4. 4.Motorola

    1.5%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Bivy Stick

    0.84%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Garmin sells other things too, so only its searches that name this product count here, like “garmin inreach”.

Compare popularity between Garmin and its closest rivals

Every comparison with Garmin

92 comparisons

How has branded search demand for Garmin changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Garmin worldwide fell from 6.4M to 5.9M.
  • Across the 12 months ending October 2026, Garmin’s share of searches among satellite messenger brands worldwide increased from 57.9% to 58.9%.
  • Across the 12 months ending October 2026, Garmin’s share of searches among satellite messenger brands worldwide peaked at 61.9% in August 2026 and was lowest at 53.6% in February 2026.

How did search popularity change for satellite messenger brands worldwide in October 2026?

4 changes

  1. In October 2026, SPOT gained share of searches among satellite messenger brands worldwide, from 29.2% to 32.5%.

  2. In October 2026, Garmin lost share of searches among satellite messenger brands worldwide, from 61.7% to 58.9%.

  3. In October 2026, Zoleo lost share of searches among satellite messenger brands worldwide, from 6.9% to 6.3%.

  4. Estimated monthly branded searches for Motorola worldwide rose 52.6% over 12 measured months, from 1.9K to 2.9K in October 2026.

How are Garmin’s branded searches counted?

56 search terms

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin approach r10
  • garmin approach z82
  • garmin astro
  • garmin bike computer
  • garmin bike gps
  • garmin bluechart
  • garmin bounce
  • garmin chartplotter
  • garmin cycling computer
  • garmin depth finder
  • garmin descent
  • garmin dive computer
  • garmin dog collar
  • garmin dog gps
  • garmin dog tracker
  • garmin echomap
  • garmin edge
  • garmin fenix
  • garmin fish finder
  • garmin fitness tracker
  • garmin forerunner
  • garmin golf app
  • garmin golf launch monitor
  • garmin golf rangefinder
  • garmin gps collar
  • garmin gps cycling computer
  • garmin gps tracker
  • garmin heart monitor
  • garmin heart rate monitor
  • garmin hrm
  • garmin inreach
  • garmin inreach mini
  • garmin laser rangefinder
  • garmin launch monitor
  • garmin livescope
  • garmin marine

1–40 of 56

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Garmin compete?

Garmin is ranked by how often people search for it in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fitness watch brands3rd of 78.5%Show ranking
Smartwatch brands2nd of 59.5%Show ranking
Fitness tracker brands4th of 80.68%Show ranking
Aviation software6th of 90.26%Show ranking
Running watches1st of 682%Show ranking
Marine electronics brands2nd of 76%Show ranking
Pet GPS tracker brands4th of 84.2%Show ranking
Golf launch monitor brands3rd of 1011.4%Show ranking
Kids smartwatch brands6th of 118.2%Show ranking
Satellite messenger brands1st of 558.9%Shown above
Fish finders1st of 633.4%Show ranking
Heart monitor brands2nd of 538.1%Show ranking
Bike computers1st of 963.7%Show ranking
Marine charts5th of 63.2%Show ranking
Golf rangefinders4th of 61.7%Show ranking
Depth finder brands3rd of 417.3%Show ranking
Golf GPS apps5th of 94.2%Show ranking
Rangefinders5th of 76.4%Show ranking
Cycling power meter brands4th of 66.2%Show ranking
Dive computer brands1st of 846.8%Show ranking
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Is Garmin your brand?

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