Brandwave

How popular isZoleo?

In October 2026, people searched for Zoleo by name about 12,100 times worldwide, about the same as the previous year. These searches made up 6.3% of all global satellite messenger brand searches, placing Zoleo third out of five brands. When we asked both ChatGPT and Google AI Overviews about satellite messenger brands, Zoleo appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in October 2026

Zoleo is the third most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. GarminShare of searches 58.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SPOTShare of searches 32.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. ZoleoShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. MotorolaShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. Bivy StickShare of searches 0.84%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top satellite messenger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zoleo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zoleo is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Zoleo2nd
  3. SPOT3rd
  4. Motorola–
  5. Bivy Stick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoleo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SPOT1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Motorola1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bivy Stick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about satellite messenger brands

5 answers

  • Asked ChatGPT

    “What's the best satellite messenger for hiking?”

    1. 1Garmin
    2. 2Zoleo

  • Asked ChatGPT

    “Which satellite communicator should I buy for the backcountry?”

    1. 1Garmin
    2. 2Zoleo

  • Asked ChatGPT

    “What device can I use to text without cell service?”

    1. 1Garmin
    2. 2Motorola

  • Searched Google, AI Overview

    “satellite communicator”

    1. 1Garmin
    2. 2Zoleo

  • Searched Google, AI Overview

    “satellite messenger”

    1. 1Garmin
    2. 2SPOT
    3. 3Zoleo

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Zoleo compared with other satellite messenger brands worldwide?

Zoleo against satellite messenger brands worldwide, by month

Share of searches by month for Garmin, SPOT, Zoleo. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminSPOTZoleoMotorolaBivy Stick
Nov 202557.9%32.3%7.6%1.2%1%
Dec 202558.8%31.3%7.4%1.5%0.98%
Jan 202657.7%31.9%7.6%1.8%1%
Feb 202653.6%36.5%7.1%1.7%1.1%
Mar 202653.9%36.4%7.1%1.7%0.94%
Apr 202654%36.6%7.1%1.4%0.94%
May 202658.1%32.2%7.6%1.2%0.83%
Jun 202661.3%28.2%8%1.6%0.87%
Jul 202656.9%32.7%7.8%1.9%0.69%
Aug 202661.9%29.1%6.9%1.4%0.73%
Sep 202661.7%29.2%6.9%1.4%0.89%
Oct 202658.9%32.5%6.3%1.5%0.84%

  1. 1.Garmin

    58.9%

    Held 1st. 113K estimated branded searches, -14.8% vs prior month. Share -2.8 points.

  2. 2.SPOT

    32.5%

    Held 2nd. 62.1K estimated branded searches, -0.59% vs prior month. Share +3.3 points.

  3. 3.Zoleo

    6.3%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  4. 4.Motorola

    1.5%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Bivy Stick

    0.84%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Garmin sells other things too, so only its searches that name this product count here, like “garmin inreach”.

Compare popularity between Zoleo and its closest rivals

Every comparison with Zoleo

4 comparisons

How has branded search demand for Zoleo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Zoleo worldwide held steady at 12.1K.
  • Across the 12 months ending October 2026, Zoleo’s share of searches among satellite messenger brands worldwide decreased from 7.6% to 6.3%.
  • Across the 12 months ending October 2026, Zoleo’s share of searches among satellite messenger brands worldwide peaked at 8% in June 2026 and was lowest at 6.3% in October 2026.

How did search popularity change for satellite messenger brands worldwide in October 2026?

4 changes

  1. In October 2026, SPOT gained share of searches among satellite messenger brands worldwide, from 29.2% to 32.5%.

  2. In October 2026, Garmin lost share of searches among satellite messenger brands worldwide, from 61.7% to 58.9%.

  3. In October 2026, Zoleo lost share of searches among satellite messenger brands worldwide, from 6.9% to 6.3%.

  4. Estimated monthly branded searches for Motorola worldwide rose 52.6% over 12 measured months, from 1.9K to 2.9K in October 2026.

How are Zoleo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zoleo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zoleo

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How the Brand Demand Index is measured

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