Garmin vs Hammerhead:Which is more popular by branded search?
In August 2026, Garmin had more branded searches than Hammerhead among GPS cycling computer brands worldwide. Garmin was estimated to have 5.4M branded searches compared to Hammerhead’s 23K, and held a 96.2% Share of Search versus Hammerhead’s 0.41%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Garmin or Hammerhead?
Compare brands that offer GPS computers for cycling. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, Hammerhead. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Wahoo | iGPSPORT | Magene | Hammerhead |
|---|---|---|---|---|---|
| Oct 2025 | 95.2% | 2.7% | 1.1% | 0.59% | 0.4% |
| Nov 2025 | 95.6% | 2.6% | 1% | 0.47% | 0.32% |
| Dec 2025 | 96.2% | 2.3% | 0.89% | 0.4% | 0.28% |
| Jan 2026 | 95.8% | 2.3% | 1.1% | 0.6% | 0.28% |
| Feb 2026 | 96.2% | 1.9% | 1.1% | 0.5% | 0.34% |
| Mar 2026 | 96% | 1.5% | 1.3% | 0.75% | 0.42% |
| Apr 2026 | 95.5% | 1.6% | 1.6% | 0.74% | 0.51% |
| May 2026 | 95.7% | 1.5% | 1.6% | 0.71% | 0.49% |
| Jun 2026 | 95.9% | 1.4% | 1.6% | 0.61% | 0.5% |
| Jul 2026 | 95.6% | 1.6% | 1.6% | 0.61% | 0.5% |
| Aug 2026 | 96.2% | 1.5% | 1.3% | 0.5% | 0.41% |
| Sep 2026 | — | — | — | — | — |
How has the Garmin and Hammerhead comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Hammerhead in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among GPS cycling computer brands worldwide moved from 95.2% to 96.2%, and its estimated monthly branded searches moved from 3.6M to 5.4M.
- Across the 11 months ending August 2026, Hammerhead’s estimated Share of Search among GPS cycling computer brands worldwide moved from 0.4% to 0.41%, and its estimated monthly branded searches moved from 15.4K to 23K.
How did search popularity change for GPS cycling computer brands worldwide in August 2026?
2 changes
In August 2026, Garmin gained estimated Share of Search among GPS cycling computer brands worldwide, from 95.6% to 96.2%.
Estimated monthly branded searches for Hammerhead worldwide rose 49.5% over 11 measured months, from 15.4K to 23K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Garmin’s and Hammerhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garmin
15 branded search terms
- cycling computer garmin
- fitness watch garmin
- garmin
- garmin alpha
- garmin astro
- garmin com
- garmin dog gps
- garmin dog tracker
- garmin edge
- garmin fenix
- garmin forerunner
- garmin gps dog collar
- garmin smartwatch
- garmin venu
- smartwatch garmin
Hammerhead
3 branded search terms
- hammerhead cycling computer
- hammerhead io
- hammerhead karoo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.