Magene vs Wahoo:Which is more popular by branded search?
In August 2026, Wahoo had more branded searches than Magene among GPS cycling computer brands worldwide. Wahoo was estimated to have 86.4K branded searches compared to Magene’s 27.8K, and held a 1.5% Share of Search versus Magene’s 0.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Magene or Wahoo?
Compare brands that offer GPS computers for cycling. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wahoo, Magene. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Wahoo | iGPSPORT | Magene | Hammerhead |
|---|---|---|---|---|---|
| Oct 2025 | 95.2% | 2.7% | 1.1% | 0.59% | 0.4% |
| Nov 2025 | 95.6% | 2.6% | 1% | 0.47% | 0.32% |
| Dec 2025 | 96.2% | 2.3% | 0.89% | 0.4% | 0.28% |
| Jan 2026 | 95.8% | 2.3% | 1.1% | 0.6% | 0.28% |
| Feb 2026 | 96.2% | 1.9% | 1.1% | 0.5% | 0.34% |
| Mar 2026 | 96% | 1.5% | 1.3% | 0.75% | 0.42% |
| Apr 2026 | 95.5% | 1.6% | 1.6% | 0.74% | 0.51% |
| May 2026 | 95.7% | 1.5% | 1.6% | 0.71% | 0.49% |
| Jun 2026 | 95.9% | 1.4% | 1.6% | 0.61% | 0.5% |
| Jul 2026 | 95.6% | 1.6% | 1.6% | 0.61% | 0.5% |
| Aug 2026 | 96.2% | 1.5% | 1.3% | 0.5% | 0.41% |
| Sep 2026 | — | — | — | — | — |
How has the Magene and Wahoo comparison changed over the last 12 months?
3 findings
- Wahoo was ahead of Magene in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magene’s estimated Share of Search among GPS cycling computer brands worldwide moved from 0.59% to 0.5%, and its estimated monthly branded searches moved from 22.5K to 27.8K.
- Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among GPS cycling computer brands worldwide moved from 2.7% to 1.5%, and its estimated monthly branded searches moved from 104K to 86.4K.
How did search popularity change for GPS cycling computer brands worldwide in August 2026?
2 changes
In August 2026, Wahoo rose from 3rd to 2nd among GPS cycling computer brands worldwide.
Estimated monthly branded searches for Magene worldwide rose 23.4% over 11 measured months, from 22.5K to 27.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Magene’s and Wahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.