Brandwave

How popular isWahoo in search?

In August 2026, there were an estimated 86.4K branded searches for Wahoo worldwide which is down 17.1% over the last 11 months. Wahoo holds 1.5% estimated Share of Search among GPS cycling computer brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin96.2%
  2. Wahoo1.5%
  3. iGPSPORT1.3%
  4. Magene0.5%
  5. Hammerhead0.41%
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Which GPS cycling computer brands compete with Wahoo?

Wahoo against GPS cycling computer brands worldwide, by month

Share of Search by month for Garmin, Wahoo. The figures are in the table below the chart.

View monthly share of search table
MonthGarminWahooiGPSPORTMageneHammerhead
Oct 202595.2%2.7%1.1%0.59%0.4%
Nov 202595.6%2.6%1%0.47%0.32%
Dec 202596.2%2.3%0.89%0.4%0.28%
Jan 202695.8%2.3%1.1%0.6%0.28%
Feb 202696.2%1.9%1.1%0.5%0.34%
Mar 202696%1.5%1.3%0.75%0.42%
Apr 202695.5%1.6%1.6%0.74%0.51%
May 202695.7%1.5%1.6%0.71%0.49%
Jun 202695.9%1.4%1.6%0.61%0.5%
Jul 202695.6%1.6%1.6%0.61%0.5%
Aug 202696.2%1.5%1.3%0.5%0.41%
Sep 2026—————

  1. 1.Garmin

    96.2%

    held 1st · 5.4M estimated branded searches · +23.2% vs prior month · +0.6 points

  2. 2.Wahoo

    1.5%

    moved from 3rd to 2nd · 86.4K estimated branded searches · +17.7% vs prior month · -0.1 points

  3. 3.iGPSPORT

    1.3%

    moved from 2nd to 3rd · 74.4K estimated branded searches · -0.04% vs prior month · -0.3 points

  4. 4.Magene

    0.5%

    held 4th · 27.8K estimated branded searches · +0.54% vs prior month · -0.1 points

  5. 5.Hammerhead

    0.41%

    held 5th · 23K estimated branded searches · +0.26% vs prior month · -0.1 points

Compare search popularity between Wahoo and its closest rivals

How has branded search demand for Wahoo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wahoo worldwide fell from 104K to 86.4K.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among GPS cycling computer brands worldwide decreased from 2.7% to 1.5%.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among GPS cycling computer brands worldwide peaked at 2.7% in October 2025 and was lowest at 1.4% in June 2026.

How did search popularity change for GPS cycling computer brands worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among GPS cycling computer brands worldwide, from 95.6% to 96.2%.

  2. In August 2026, Wahoo rose from 3rd to 2nd among GPS cycling computer brands worldwide.

  3. In August 2026, iGPSPORT fell from 2nd to 3rd among GPS cycling computer brands worldwide.

  4. Estimated monthly branded searches for Hammerhead worldwide rose 49.5% over 11 measured months, from 15.4K to 23K in August 2026.

  5. Estimated monthly branded searches for Magene worldwide rose 23.4% over 11 measured months, from 22.5K to 27.8K in August 2026.

Which indoor cycling trainer brands compete with Wahoo?

Wahoo against indoor cycling trainer brands worldwide, by month

Share of Search by month for Zwift, Wahoo, Tacx, Elite. The figures are in the table below the chart.

View monthly share of search table
MonthZwiftWahooTacxEliteJetBlack
Oct 202571.8%13.4%8.6%3.2%3%
Nov 202573.3%13.3%7.7%2.7%3.1%
Dec 202573.9%14%7.5%2.5%2.1%
Jan 202676.3%12.3%6.9%2.6%1.9%
Feb 202676.6%12.6%6.7%2.5%1.6%
Mar 202675.5%14.3%6.4%2.3%1.5%
Apr 202671.2%17.9%7.1%2.3%1.5%
May 202672.4%17.8%6.1%2.2%1.5%
Jun 202670.6%18.3%7.1%2.2%1.7%
Jul 202672.9%17.3%5.9%2.2%1.7%
Aug 202673.6%16.4%6%2.3%1.7%
Sep 2026—————

  1. 1.Zwift

    73.6%

    held 1st · 389K estimated branded searches · +26% vs prior month · +0.8 points

  2. 2.Wahoo

    16.4%

    held 2nd · 86.4K estimated branded searches · +17.7% vs prior month · -1 points

  3. 3.Tacx

    6%

    held 3rd · 31.9K estimated branded searches · +26.6% vs prior month · +0.1 points

  4. 4.Elite

    2.3%

    held 4th · 12K estimated branded searches · +30% vs prior month · +0.1 points

  5. 5.JetBlack

    1.7%

    held 5th · 8.8K estimated branded searches · +22.6% vs prior month · 0 points

Compare search popularity between Wahoo and its closest rivals

How has branded search demand for Wahoo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among indoor cycling trainer brands worldwide increased from 13.4% to 16.4%.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 18.3% in June 2026 and was lowest at 12.3% in January 2026.

How did search popularity change for indoor cycling trainer brands worldwide in August 2026?

  1. In August 2026, Zwift gained estimated Share of Search among indoor cycling trainer brands worldwide, from 72.9% to 73.6%.

  2. In August 2026, Wahoo lost estimated Share of Search among indoor cycling trainer brands worldwide, from 17.3% to 16.4%.

  3. Estimated monthly branded searches for JetBlack worldwide fell 62% over 11 measured months, from 23.2K to 8.8K in August 2026.

  4. Estimated monthly branded searches for Tacx worldwide fell 52.5% over 11 measured months, from 67.2K to 31.9K in August 2026.

  5. Estimated monthly branded searches for Elite worldwide fell 52.3% over 11 measured months, from 25.1K to 12K in August 2026.

How is Wahoo measured?

Brandwave collects information about searches that people make online using Wahoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cycling computer wahoo
  • cycling trainer wahoo
  • wahoo elemnt
  • wahoo kickr
  • wahoofitness com

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