Brandwave

How popular isZwift in search?

In August 2026, there were an estimated 389K branded searches for Zwift worldwide which is down 30.7% over the last 11 months. Zwift holds 10.4% estimated Share of Search among cycling apps worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Strava60%
  2. Komoot26.8%
  3. Zwift10.4%
  4. Wahoo2.3%
  5. TrainerRoad0.48%
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Which cycling apps compete with Zwift?

Zwift against cycling apps worldwide, by month

Share of Search by month for Strava, Komoot, Zwift, Wahoo. The figures are in the table below the chart.

View monthly share of search table
MonthStravaKomootZwiftWahooTrainerRoad
Oct 202564.3%15.8%16.1%3%0.78%
Nov 202558.8%14.5%21.9%4%0.87%
Dec 202563.7%12.8%19%3.6%0.94%
Jan 202664.4%12.9%18.5%3%1.2%
Feb 202662.9%18.9%14.8%2.4%0.93%
Mar 202663.7%23.4%10.3%1.9%0.63%
Apr 202661.9%27.6%8%2%0.5%
May 202661.8%27.6%8.2%2%0.5%
Jun 202662.9%28.1%6.8%1.8%0.42%
Jul 202656.7%31%9.6%2.3%0.46%
Aug 202660%26.8%10.4%2.3%0.48%
Sep 2026—————

  1. 1.Strava

    60%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.3 points.

  2. 2.Komoot

    26.8%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -4.2 points.

  3. 3.Zwift

    10.4%

    Held 3rd. 389K estimated branded searches, +26% vs prior month. Share +0.8 points.

  4. 4.Wahoo

    2.3%

    Held 4th. 86.4K estimated branded searches, +17.7% vs prior month. Share 0 points.

  5. 5.TrainerRoad

    0.48%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Zwift and its closest rivals

How has branded search demand for Zwift changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zwift worldwide fell from 561K to 389K.
  • Across the 11 months ending August 2026, Zwift’s estimated Share of Search among cycling apps worldwide decreased from 16.1% to 10.4%.
  • Across the 11 months ending August 2026, Zwift’s estimated Share of Search among cycling apps worldwide peaked at 21.9% in November 2025 and was lowest at 6.8% in June 2026.
  • Across the 11 months ending August 2026, Zwift fell from 2nd to 3rd among cycling apps worldwide.

How did search popularity change for cycling apps worldwide in August 2026?

  1. In August 2026, Strava gained estimated Share of Search among cycling apps worldwide, from 56.7% to 60%.

  2. In August 2026, Zwift gained estimated Share of Search among cycling apps worldwide, from 9.6% to 10.4%.

  3. In August 2026, Komoot lost estimated Share of Search among cycling apps worldwide, from 31% to 26.8%.

  4. Estimated monthly branded searches for TrainerRoad worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Wahoo worldwide fell 17.1% over 11 measured months, from 104K to 86.4K in August 2026.

Where does Zwift compete?

Zwift is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cycling apps3rd of 510.4%Shown above
Bike trainers1st of 666.9%Show ranking
Indoor cycling trainer brands1st of 573.6%Show ranking

How is Zwift measured?

Brandwave collects information about searches that people make online using Zwift’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • zwift
  • zwift com
  • zwift ride
  • zwift trainer

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How the Brand Demand Index is measured

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