Brandwave

Trailforks vs Zwift:Which is more popular?

In September 2026, Zwift had more branded searches than Trailforks among cycling apps worldwide. Zwift had about 368,000 branded searches, while Trailforks had 60,500. Zwift made up 10.2% of all cycling app searches we track, and Trailforks accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about cycling apps, Trailforks and Zwift each appeared in two of the five answers. Trailforks was mentioned before Zwift in every answer that named either.

Among cycling apps worldwide in September 2026

Who do people search for more?

Zwift, about 6 searches for every 1 for Trailforks

Zwift 368K searchesTrailforks 60.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Trailforks in 2 of 5Zwift in 2 of 5

Who does AI recommend more?

Trailforks, named ahead of Zwift in 2 of 2 answers

Trailforks first in 2Zwift never first

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Top cycling apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trailforks and Zwift were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Trailforks was listed before Zwift in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strava1st
  2. Komoot2nd
  3. Ride with GPS3rd
  4. Trailforks4th
  5. Zwift5th
  6. Wahoo6th
  7. TrainerRoad7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Strava5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Komoot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ride with GPS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zwift2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trailforks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wahoo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TrainerRoad1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cycling apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Trailforks or Zwift more popular in search?

This chart shows how often people search Google for Trailforks and Zwift by name. Each line represents a brand's share of searches for all seven cycling apps we track, month by month, from English-language searches worldwide.

Trailforks and Zwift among cycling apps worldwide, by month

Share of searches by month for Zwift, Trailforks. The figures are in the table below the chart.

View monthly share of searches table
MonthStravaKomootZwiftRide with GPSTrailforksWahooTrainerRoad
Oct 202560.5%18.2%14.9%2.4%2.4%0.6%0.9%
Nov 202561.5%15.1%18.5%1.7%1.7%0.61%0.91%
Dec 202566%13.3%16.2%1.5%1.5%0.53%0.98%
Jan 202661.3%15.1%18.4%1.7%1.7%0.49%1.4%
Feb 202663.1%19%12.7%2.1%1.7%0.46%0.94%
Mar 202663%23.1%8.5%2.5%1.7%0.56%0.62%
Apr 202660.3%26.9%6.6%3%2%0.65%0.49%
May 202660.1%26.8%6.6%3%2.4%0.65%0.49%
Jun 202661.2%27.3%5.5%3%2%0.6%0.4%
Jul 202655.5%30.3%7.5%3.3%2.2%0.75%0.45%
Aug 202659.5%26.5%8%2.9%2%0.66%0.48%
Sep 202661.9%22.7%10.2%2.5%1.7%0.56%0.5%

How has the Trailforks and Zwift comparison changed over the last 12 months?

3 findings
  • Zwift was ahead of Trailforks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Trailforks’ share of searches among cycling apps worldwide moved from 2.4% to 1.7%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, Zwift’s share of searches among cycling apps worldwide moved from 14.9% to 10.2%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for cycling apps worldwide in September 2026?

2 changes

  1. In September 2026, Zwift gained share of searches among cycling apps worldwide, from 8% to 10.2%.

  2. Estimated monthly branded searches for Trailforks worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Trailforks’ and Zwift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Trailforks

1 branded search term

  • trailforks

Zwift

1 branded search term

  • zwift

How the Brand Demand Index is measured

Other head-to-heads among cycling apps

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