Brandwave

Cycling apps:Which brands are most popular in search?

In August 2026, Strava was the most searched among cycling apps worldwide, with an estimated 2.2M branded searches and 60% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Strava60%
  2. Komoot26.8%
  3. Zwift10.4%
  4. Wahoo2.3%
  5. TrainerRoad0.48%

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Share of SearchLeaderboard

Compare the apps cyclists train and navigate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cycling apps worldwide, by month

Share of Search by month for Strava, Komoot, Zwift, Wahoo. The figures are in the table below the chart.

View monthly share of search table
MonthStravaKomootZwiftWahooTrainerRoad
Oct 202564.3%15.8%16.1%3%0.78%
Nov 202558.8%14.5%21.9%4%0.87%
Dec 202563.7%12.8%19%3.6%0.94%
Jan 202664.4%12.9%18.5%3%1.2%
Feb 202662.9%18.9%14.8%2.4%0.93%
Mar 202663.7%23.4%10.3%1.9%0.63%
Apr 202661.9%27.6%8%2%0.5%
May 202661.8%27.6%8.2%2%0.5%
Jun 202662.9%28.1%6.8%1.8%0.42%
Jul 202656.7%31%9.6%2.3%0.46%
Aug 202660%26.8%10.4%2.3%0.48%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Strava

    60%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.3 points.

  2. 2.Komoot

    26.8%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -4.2 points.

  3. 3.Zwift

    10.4%

    Held 3rd. 389K estimated branded searches, +26% vs prior month. Share +0.8 points.

  4. 4.Wahoo

    2.3%

    Held 4th. 86.4K estimated branded searches, +17.7% vs prior month. Share 0 points.

  5. 5.TrainerRoad

    0.48%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cycling apps worldwide?

In August 2026, Strava was the most searched among cycling apps worldwide, with an estimated 2.2M branded searches and 60% estimated Share of Search within this set. Komoot is in 2nd place, 33.2 percentage points behind at 26.8% Share of Search.

Global cycling apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Strava64.3% → 60%64.4%Jan 202656.7%Jul 20261st
Komoot15.8% → 26.8%31%Jul 202612.8%Dec 20253rd → 2nd
Zwift16.1% → 10.4%21.9%Nov 20256.8%Jun 20262nd → 3rd
Wahoo3% → 2.3%4%Nov 20251.8%Jun 20264th
TrainerRoad0.78% → 0.48%1.2%Jan 20260.42%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Strava’s estimated Share of Search among cycling apps worldwide decreased from 64.3% to 60%.
  • Across the 11 months ending August 2026, Komoot’s estimated Share of Search among cycling apps worldwide increased from 15.8% to 26.8%.
  • Across the 11 months ending August 2026, Zwift’s estimated Share of Search among cycling apps worldwide decreased from 16.1% to 10.4%.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among cycling apps worldwide decreased from 3% to 2.3%.
  • Across the 11 months ending August 2026, Strava’s estimated Share of Search among cycling apps worldwide peaked at 64.4% in January 2026 and was lowest at 56.7% in July 2026.
  • Across the 11 months ending August 2026, Komoot’s estimated Share of Search among cycling apps worldwide peaked at 31% in July 2026 and was lowest at 12.8% in December 2025.
  • Across the 11 months ending August 2026, Zwift’s estimated Share of Search among cycling apps worldwide peaked at 21.9% in November 2025 and was lowest at 6.8% in June 2026.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among cycling apps worldwide peaked at 4% in November 2025 and was lowest at 1.8% in June 2026.
  • Across the 11 months ending August 2026, Komoot rose from 3rd to 2nd among cycling apps worldwide.
  • Across the 11 months ending August 2026, Zwift fell from 2nd to 3rd among cycling apps worldwide.
  • Across the 11 months ending August 2026, TrainerRoad held steady: its estimated Share of Search among cycling apps worldwide moved less than 0.5 percentage points.

How did search popularity change for cycling apps worldwide in August 2026?

  1. In August 2026, Strava gained estimated Share of Search among cycling apps worldwide, from 56.7% to 60%.

  2. In August 2026, Zwift gained estimated Share of Search among cycling apps worldwide, from 9.6% to 10.4%.

  3. In August 2026, Komoot lost estimated Share of Search among cycling apps worldwide, from 31% to 26.8%.

  4. Estimated monthly branded searches for TrainerRoad worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Wahoo worldwide fell 17.1% over 11 measured months, from 104K to 86.4K in August 2026.

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