Komoot vs Zwift:Which is more popular by branded search?
In August 2026, Komoot had more branded searches than Zwift among cycling apps worldwide. Komoot was estimated to have 1M branded searches compared to Zwift’s 389K, and held a 26.8% Share of Search versus Zwift’s 10.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Komoot or Zwift?
Compare the apps cyclists train and navigate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Komoot, Zwift. The figures are in the table below the chart.
View monthly share of search table
| Month | Strava | Komoot | Zwift | Wahoo | TrainerRoad |
|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 15.8% | 16.1% | 3% | 0.78% |
| Nov 2025 | 58.8% | 14.5% | 21.9% | 4% | 0.87% |
| Dec 2025 | 63.7% | 12.8% | 19% | 3.6% | 0.94% |
| Jan 2026 | 64.4% | 12.9% | 18.5% | 3% | 1.2% |
| Feb 2026 | 62.9% | 18.9% | 14.8% | 2.4% | 0.93% |
| Mar 2026 | 63.7% | 23.4% | 10.3% | 1.9% | 0.63% |
| Apr 2026 | 61.9% | 27.6% | 8% | 2% | 0.5% |
| May 2026 | 61.8% | 27.6% | 8.2% | 2% | 0.5% |
| Jun 2026 | 62.9% | 28.1% | 6.8% | 1.8% | 0.42% |
| Jul 2026 | 56.7% | 31% | 9.6% | 2.3% | 0.46% |
| Aug 2026 | 60% | 26.8% | 10.4% | 2.3% | 0.48% |
| Sep 2026 | — | — | — | — | — |
How has the Komoot and Zwift comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Komoot took it in February 2026.
- Across the 11 months ending August 2026, Komoot’s estimated Share of Search among cycling apps worldwide moved from 15.8% to 26.8%, and its estimated monthly branded searches moved from 550K to 1M.
- Across the 11 months ending August 2026, Zwift’s estimated Share of Search among cycling apps worldwide moved from 16.1% to 10.4%, and its estimated monthly branded searches moved from 561K to 389K.
How did search popularity change for cycling apps worldwide in August 2026?
2 changes
In August 2026, Zwift gained estimated Share of Search among cycling apps worldwide, from 9.6% to 10.4%.
In August 2026, Komoot lost estimated Share of Search among cycling apps worldwide, from 31% to 26.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Komoot’s and Zwift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.