Brandwave

How popular isStrava in search?

In August 2026, there were an estimated 2.2M branded searches for Strava worldwide which held steady over the last 11 months. Strava holds 60% estimated Share of Search among cycling apps worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Strava60%
  2. Komoot26.8%
  3. Zwift10.4%
  4. Wahoo2.3%
  5. TrainerRoad0.48%
Strava website (opens in a new tab)

Follow Strava and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cycling apps compete with Strava?

Strava against cycling apps worldwide, by month

Share of Search by month for Strava, Komoot, Zwift, Wahoo. The figures are in the table below the chart.

View monthly share of search table
MonthStravaKomootZwiftWahooTrainerRoad
Oct 202564.3%15.8%16.1%3%0.78%
Nov 202558.8%14.5%21.9%4%0.87%
Dec 202563.7%12.8%19%3.6%0.94%
Jan 202664.4%12.9%18.5%3%1.2%
Feb 202662.9%18.9%14.8%2.4%0.93%
Mar 202663.7%23.4%10.3%1.9%0.63%
Apr 202661.9%27.6%8%2%0.5%
May 202661.8%27.6%8.2%2%0.5%
Jun 202662.9%28.1%6.8%1.8%0.42%
Jul 202656.7%31%9.6%2.3%0.46%
Aug 202660%26.8%10.4%2.3%0.48%
Sep 2026—————

  1. 1.Strava

    60%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.3 points.

  2. 2.Komoot

    26.8%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -4.2 points.

  3. 3.Zwift

    10.4%

    Held 3rd. 389K estimated branded searches, +26% vs prior month. Share +0.8 points.

  4. 4.Wahoo

    2.3%

    Held 4th. 86.4K estimated branded searches, +17.7% vs prior month. Share 0 points.

  5. 5.TrainerRoad

    0.48%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Strava and its closest rivals

How has branded search demand for Strava changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Strava worldwide held steady at 2.2M.
  • Across the 11 months ending August 2026, Strava’s estimated Share of Search among cycling apps worldwide decreased from 64.3% to 60%.
  • Across the 11 months ending August 2026, Strava’s estimated Share of Search among cycling apps worldwide peaked at 64.4% in January 2026 and was lowest at 56.7% in July 2026.

How did search popularity change for cycling apps worldwide in August 2026?

  1. In August 2026, Strava gained estimated Share of Search among cycling apps worldwide, from 56.7% to 60%.

  2. In August 2026, Zwift gained estimated Share of Search among cycling apps worldwide, from 9.6% to 10.4%.

  3. In August 2026, Komoot lost estimated Share of Search among cycling apps worldwide, from 31% to 26.8%.

  4. Estimated monthly branded searches for TrainerRoad worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Wahoo worldwide fell 17.1% over 11 measured months, from 104K to 86.4K in August 2026.

Where does Strava compete?

Strava is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cycling apps1st of 560%Shown above
Fitness apps1st of 484.8%Show ranking
Running apps1st of 588.7%Show ranking
Workout apps1st of 595.4%Show ranking

How is Strava measured?

Brandwave collects information about searches that people make online using Strava’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • strava

Do you work for Strava? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Strava your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free