Brandwave

How popular isStrava in search?

In August 2026, there were an estimated 2.2M branded searches for Strava worldwide which held steady over the last 11 months. Strava holds 88.7% estimated Share of Search among running apps worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Strava88.7%
  2. Adidas Running6.5%
  3. MapMyRun2.4%
  4. Nike Run Club1.6%
  5. Runkeeper0.72%
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Which running apps compete with Strava?

Strava against running apps worldwide, by month

Share of Search by month for Strava, Adidas Running, MapMyRun. The figures are in the table below the chart.

View monthly share of search table
MonthStravaAdidas RunningMapMyRunNike Run ClubRunkeeper
Oct 202589.9%5.4%2%1.6%1.1%
Nov 202588.4%6.5%2.4%1.6%1.1%
Dec 202590.2%5.4%2%1.3%1.1%
Jan 202690.2%5.4%2%1.3%1.1%
Feb 202690.2%5.4%2.4%1.1%0.89%
Mar 202690.1%5.4%2.4%1.1%0.89%
Apr 202688.9%6.5%2.4%1.3%0.88%
May 202689.1%6.6%2.4%1.1%0.88%
Jun 202690.5%5.5%2%1.3%0.73%
Jul 202689%6.6%2.4%1.3%0.72%
Aug 202688.7%6.5%2.4%1.6%0.72%
Sep 2026—————

  1. 1.Strava

    88.7%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share -0.2 points.

  2. 2.Adidas Running

    6.5%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.MapMyRun

    2.4%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.Nike Run Club

    1.6%

    Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.3 points.

  5. 5.Runkeeper

    0.72%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Strava and its closest rivals

How has branded search demand for Strava changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Strava worldwide held steady at 2.2M.
  • Across the 11 months ending August 2026, Strava’s estimated Share of Search among running apps worldwide decreased from 89.9% to 88.7%.
  • Across the 11 months ending August 2026, Strava’s estimated Share of Search among running apps worldwide peaked at 90.5% in June 2026 and was lowest at 88.4% in November 2025.

How did search popularity change for running apps worldwide in August 2026?

  1. Estimated monthly branded searches for Adidas Running worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.

  2. Estimated monthly branded searches for MapMyRun worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

  3. Estimated monthly branded searches for Runkeeper worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

Where does Strava compete?

Strava is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cycling apps1st of 560%Show ranking
Fitness apps1st of 484.8%Show ranking
Running apps1st of 588.7%Shown above
Workout apps1st of 595.4%Show ranking

How is Strava measured?

Brandwave collects information about searches that people make online using Strava’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • strava

Do you work for Strava? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Strava your brand?

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