Brandwave

How popular isStrava in search?

In August 2026, there were an estimated 2.2M branded searches for Strava worldwide which held steady over the last 11 months. Strava holds 84.8% estimated Share of Search among fitness apps worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Strava84.8%
  2. MyFitnessPal13.9%
  3. FitOn0.84%
  4. Peloton0.46%
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Which fitness apps compete with Strava?

Strava against fitness apps worldwide, by month

Share of Search by month for Strava, MyFitnessPal. The figures are in the table below the chart.

View monthly share of search table
MonthStravaMyFitnessPalFitOnPeloton
Oct 202578.9%19.4%1.2%0.52%
Nov 202578.6%19.3%1.4%0.64%
Dec 202581.6%16.4%1.2%0.81%
Jan 202675.3%22.6%1.4%0.75%
Feb 202678.7%19.4%1.2%0.78%
Mar 202679.2%19.4%0.96%0.43%
Apr 202679.2%19.4%0.96%0.43%
May 202682.1%16.5%0.99%0.44%
Jun 202684.8%13.9%0.84%0.46%
Jul 202682%16.5%0.99%0.54%
Aug 202684.8%13.9%0.84%0.46%
Sep 2026————

  1. 1.Strava

    84.8%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.8 points.

  2. 2.MyFitnessPal

    13.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.FitOn

    0.84%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Peloton

    0.46%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Strava and its closest rivals

How has branded search demand for Strava changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Strava worldwide held steady at 2.2M.
  • Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps worldwide increased from 78.9% to 84.8%.
  • Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps worldwide peaked at 84.8% in June 2026 and was lowest at 75.3% in January 2026.

How did search popularity change for fitness apps worldwide in August 2026?

  1. In August 2026, Strava gained estimated Share of Search among fitness apps worldwide, from 82% to 84.8%.

  2. In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps worldwide, from 16.5% to 13.9%.

  3. Estimated monthly branded searches for FitOn worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

  4. Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

Where does Strava compete?

Strava is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cycling apps1st of 560%Show ranking
Fitness apps1st of 484.8%Shown above
Running apps1st of 588.7%Show ranking
Workout apps1st of 595.4%Show ranking

How is Strava measured?

Brandwave collects information about searches that people make online using Strava’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • strava

Do you work for Strava? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Strava your brand?

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