Fitness apps:Which brands are most popular in search?
In August 2026, Strava was the most searched among fitness apps worldwide, with an estimated 2.2M branded searches and 84.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Strava84.8%
MyFitnessPal13.9%
FitOn0.84%
Peloton0.46%
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Share of SearchLeaderboard
Compare the apps people use to track and do fitness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strava, MyFitnessPal. The figures are in the table below the chart.
View monthly share of search table
| Month | Strava | MyFitnessPal | FitOn | Peloton |
|---|---|---|---|---|
| Oct 2025 | 78.9% | 19.4% | 1.2% | 0.52% |
| Nov 2025 | 78.6% | 19.3% | 1.4% | 0.64% |
| Dec 2025 | 81.6% | 16.4% | 1.2% | 0.81% |
| Jan 2026 | 75.3% | 22.6% | 1.4% | 0.75% |
| Feb 2026 | 78.7% | 19.4% | 1.2% | 0.78% |
| Mar 2026 | 79.2% | 19.4% | 0.96% | 0.43% |
| Apr 2026 | 79.2% | 19.4% | 0.96% | 0.43% |
| May 2026 | 82.1% | 16.5% | 0.99% | 0.44% |
| Jun 2026 | 84.8% | 13.9% | 0.84% | 0.46% |
| Jul 2026 | 82% | 16.5% | 0.99% | 0.54% |
| Aug 2026 | 84.8% | 13.9% | 0.84% | 0.46% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.8% | 2.2M | +22.4% | +2.8 points | |
| 2, held 2nd | 13.9% | 368K | 0% | -2.6 points | |
| 3, held 3rd | 0.84% | 22.2K | 0% | -0.2 points | |
| 4, held 4th | 0.46% | 12.1K | 0% | -0.1 points |
1.
Strava84.8%
Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.8 points.
13.9%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -2.6 points.
3.
FitOn0.84%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Peloton0.46%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among fitness apps worldwide?
4 brands
In August 2026, Strava was the most searched among fitness apps worldwide, with an estimated 2.2M branded searches and 84.8% estimated Share of Search within this set. MyFitnessPal is in 2nd place, 70.8 percentage points behind at 13.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Strava | 78.9% → 84.8% | 84.8%Jun 2026 | 75.3%Jan 2026 | 1st |
| MyFitnessPal | 19.4% → 13.9% | 22.6%Jan 2026 | 13.9%Jun 2026 | 2nd |
| FitOn | 1.2% → 0.84% | 1.4%Nov 2025 | 0.84%Jun 2026 | 3rd |
| Peloton | 0.52% → 0.46% | 0.81%Dec 2025 | 0.43%Mar 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps worldwide increased from 78.9% to 84.8%.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps worldwide decreased from 19.4% to 13.9%.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps worldwide peaked at 84.8% in June 2026 and was lowest at 75.3% in January 2026.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps worldwide peaked at 22.6% in January 2026 and was lowest at 13.9% in June 2026.
- Across the 11 months ending August 2026, FitOn and Peloton held steady: their estimated Share of Search among fitness apps worldwide each moved less than 0.5 percentage points.
How did search popularity change for fitness apps worldwide in August 2026?
4 changes
In August 2026, Strava gained estimated Share of Search among fitness apps worldwide, from 82% to 84.8%.
In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps worldwide, from 16.5% to 13.9%.
Estimated monthly branded searches for FitOn worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
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