Brandwave

How popular isLes Mills in search?

In September 2026, there were an estimated 110K branded searches for Les Mills worldwide which is down 18.5% over the last 12 months. Les Mills holds 3.3% estimated Share of Search among fitness apps worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Strava67.8%
  2. Peloton17%
  3. MyFitnessPal11.1%
  4. Les Mills3.3%
  5. FitOn0.67%
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Which fitness apps compete with Les Mills?

Les Mills against fitness apps worldwide, by month

Share of Search by month for Strava, Peloton, MyFitnessPal, Les Mills. The figures are in the table below the chart.

View monthly share of search table
MonthStravaPelotonMyFitnessPalLes MillsFitOn
Oct 202554%24.7%16.2%4%0.98%
Nov 202556.1%25.7%13.8%3.4%1%
Dec 202557.6%26.5%11.6%3.5%0.85%
Jan 202651.5%23.8%18.9%4.6%1.1%
Feb 202658.9%22.2%14.5%3.5%0.87%
Mar 202661.6%18.8%15.1%3.7%0.75%
Apr 202662%19%15.2%3%0.75%
May 202663.8%19.5%12.8%3.1%0.77%
Jun 202667.3%16.9%11.1%4.1%0.67%
Jul 202663.3%19.4%12.7%3.8%0.77%
Aug 202667.8%17%11.1%3.3%0.67%
Sep 202667.8%17%11.1%3.3%0.67%

  1. 1.Strava

    67.8%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Peloton

    17%

    Held 2nd. 562K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MyFitnessPal

    11.1%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Les Mills

    3.3%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.FitOn

    0.67%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Les Mills and its closest rivals

Every comparison with Les Mills

How has branded search demand for Les Mills changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Les Mills worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Les Mills’ estimated Share of Search among fitness apps worldwide decreased from 4% to 3.3%.
  • Across the 12 months ending September 2026, Les Mills’ estimated Share of Search among fitness apps worldwide peaked at 4.6% in January 2026 and was lowest at 3% in April 2026.

How did search popularity change for fitness apps worldwide in September 2026?

  1. Estimated monthly branded searches for Strava worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

  2. Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

  3. Estimated monthly branded searches for FitOn worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

  4. Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 838K to 562K in September 2026.

  5. Estimated monthly branded searches for Les Mills worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Where does Les Mills compete?

Les Mills is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fitness chains6th of 60.67%Show ranking
Fitness apps4th of 53.3%Shown above

How is Les Mills measured?

Brandwave collects information about searches that people make online using Les Mills’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • les mills

Do you work for Les Mills? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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