Fitbod vs Les Mills:Which is more popular?
In September 2026, Les Mills had more branded searches than Fitbod among fitness apps worldwide. Les Mills had about 110,000 branded searches, while Fitbod had 22,200. Les Mills made up 3.3% of all fitness app searches we track, and Fitbod accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about fitness apps, Fitbod appeared in two of the five answers and Les Mills in none.
Who do people search for more?
Les Mills, about 5 searches for every 1 for Fitbod
Who does AI mention more?
Fitbod, mentioned in 2 of 5 answers, Les Mills in 0
Who does AI recommend more?
Fitbod, the only one of the two named
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Top fitness apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fitbod was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Les Mills did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nike Training Club1st
FitOn2nd
Strava3rd- Fitbod4th
Peloton5th
MyFitnessPal6th- Les Mills–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike Training Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Strava3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FitOn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peloton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fitbod2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MyFitnessPal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Les Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fitness apps
5 answers
Asked ChatGPT
“Which fitness app should I use?”
Asked ChatGPT
“What are the best fitness apps?”
Asked ChatGPT
“What's the best fitness app for daily workouts?”
Searched Google, AI Overview
“fitness apps”
Searched Google, AI Overview
“workout tracking app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fitbod or Les Mills more popular in search?
This chart shows how often people search Google for Fitbod and Les Mills by name. Each line represents a brand's share of searches for all seven fitness apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Les Mills, Fitbod. The figures are in the table below the chart.
View monthly share of searches table
| Month | Strava | Peloton | MyFitnessPal | Les Mills | Fitbod | FitOn | Nike Training Club |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 24.3% | 15.9% | 3.9% | 0.64% | 0.96% | 1.2% |
| Nov 2025 | 55% | 25.2% | 13.5% | 3.3% | 0.81% | 0.99% | 1.2% |
| Dec 2025 | 56.5% | 26% | 11.4% | 3.4% | 0.84% | 0.84% | 1% |
| Jan 2026 | 50.1% | 23.1% | 18.4% | 4.5% | 1.1% | 1.1% | 1.7% |
| Feb 2026 | 57.8% | 21.8% | 14.2% | 3.5% | 0.86% | 0.86% | 1% |
| Mar 2026 | 60.6% | 18.5% | 14.9% | 3.7% | 0.73% | 0.73% | 0.9% |
| Apr 2026 | 61% | 18.7% | 15% | 3% | 0.74% | 0.74% | 0.9% |
| May 2026 | 62.7% | 19.2% | 12.6% | 3.1% | 0.76% | 0.76% | 0.93% |
| Jun 2026 | 66.2% | 16.6% | 10.9% | 4% | 0.8% | 0.66% | 0.8% |
| Jul 2026 | 62.1% | 19.1% | 12.5% | 3.7% | 0.92% | 0.75% | 0.92% |
| Aug 2026 | 66.7% | 16.7% | 11% | 3.3% | 0.81% | 0.66% | 0.81% |
| Sep 2026 | 66.9% | 16.8% | 11% | 3.3% | 0.66% | 0.66% | 0.66% |
How has the Fitbod and Les Mills comparison changed over the last 12 months?
3 findings
- Les Mills was ahead of Fitbod in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbod’s share of searches among fitness apps worldwide moved from 0.64% to 0.66%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Les Mills’ share of searches among fitness apps worldwide moved from 3.9% to 3.3%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for fitness apps worldwide in September 2026?
1 change
Estimated monthly branded searches for Les Mills worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fitbod’s and Les Mills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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