MyFitnessPal vs Strava:Which is searched more?
In September 2026, Strava had more branded searches than MyFitnessPal among fitness apps worldwide. Strava was estimated to have 2.2M branded searches compared to MyFitnessPal’s 368K, and held a 67.8% Share of Search versus MyFitnessPal’s 11.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MyFitnessPal or Strava?
Compare the apps people use to track and do fitness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strava, MyFitnessPal. The figures are in the table below the chart.
View monthly share of search table
| Month | Strava | Peloton | MyFitnessPal | Les Mills | FitOn |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 24.7% | 16.2% | 4% | 0.98% |
| Nov 2025 | 56.1% | 25.7% | 13.8% | 3.4% | 1% |
| Dec 2025 | 57.6% | 26.5% | 11.6% | 3.5% | 0.85% |
| Jan 2026 | 51.5% | 23.8% | 18.9% | 4.6% | 1.1% |
| Feb 2026 | 58.9% | 22.2% | 14.5% | 3.5% | 0.87% |
| Mar 2026 | 61.6% | 18.8% | 15.1% | 3.7% | 0.75% |
| Apr 2026 | 62% | 19% | 15.2% | 3% | 0.75% |
| May 2026 | 63.8% | 19.5% | 12.8% | 3.1% | 0.77% |
| Jun 2026 | 67.3% | 16.9% | 11.1% | 4.1% | 0.67% |
| Jul 2026 | 63.3% | 19.4% | 12.7% | 3.8% | 0.77% |
| Aug 2026 | 67.8% | 17% | 11.1% | 3.3% | 0.67% |
| Sep 2026 | 67.8% | 17% | 11.1% | 3.3% | 0.67% |
How has the MyFitnessPal and Strava comparison changed over the last 12 months?
3 findings
- Strava was ahead of MyFitnessPal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MyFitnessPal’s estimated Share of Search among fitness apps worldwide moved from 16.2% to 11.1%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 12 months ending September 2026, Strava’s estimated Share of Search among fitness apps worldwide moved from 54% to 67.8%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for fitness apps worldwide in September 2026?
2 changes
Estimated monthly branded searches for Strava worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.
Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.
Other head-to-heads among fitness apps
How each brand is measured
Brandwave collects information about searches that people make online using MyFitnessPal’s and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MyFitnessPal
1 branded search term
- myfitnesspal
Strava
1 branded search term
- strava
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.