Les Mills vs Strava:Which is searched more?
In September 2026, Strava had more branded searches than Les Mills among fitness apps worldwide. Strava was estimated to have 2.2M branded searches compared to Les Mills’ 110K, and held a 67.8% Share of Search versus Les Mills’ 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Les Mills or Strava?
Compare the apps people use to track and do fitness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strava, Les Mills. The figures are in the table below the chart.
View monthly share of search table
| Month | Strava | Peloton | MyFitnessPal | Les Mills | FitOn |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 24.7% | 16.2% | 4% | 0.98% |
| Nov 2025 | 56.1% | 25.7% | 13.8% | 3.4% | 1% |
| Dec 2025 | 57.6% | 26.5% | 11.6% | 3.5% | 0.85% |
| Jan 2026 | 51.5% | 23.8% | 18.9% | 4.6% | 1.1% |
| Feb 2026 | 58.9% | 22.2% | 14.5% | 3.5% | 0.87% |
| Mar 2026 | 61.6% | 18.8% | 15.1% | 3.7% | 0.75% |
| Apr 2026 | 62% | 19% | 15.2% | 3% | 0.75% |
| May 2026 | 63.8% | 19.5% | 12.8% | 3.1% | 0.77% |
| Jun 2026 | 67.3% | 16.9% | 11.1% | 4.1% | 0.67% |
| Jul 2026 | 63.3% | 19.4% | 12.7% | 3.8% | 0.77% |
| Aug 2026 | 67.8% | 17% | 11.1% | 3.3% | 0.67% |
| Sep 2026 | 67.8% | 17% | 11.1% | 3.3% | 0.67% |
How has the Les Mills and Strava comparison changed over the last 12 months?
3 findings
- Strava was ahead of Les Mills in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Les Mills’ estimated Share of Search among fitness apps worldwide moved from 4% to 3.3%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Strava’s estimated Share of Search among fitness apps worldwide moved from 54% to 67.8%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for fitness apps worldwide in September 2026?
2 changes
Other head-to-heads among fitness apps
How each brand is measured
Brandwave collects information about searches that people make online using Les Mills’ and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.