Brandwave

How popular isFitbod in search?

In August 2026, there were an estimated 27.1K branded searches for Fitbod worldwide which is up 22.1% over the last 11 months. Fitbod holds 1.2% estimated Share of Search among workout apps worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Strava95.4%
  2. Freeletics1.7%
  3. Fitbod1.2%
  4. Nike Training Club1.2%
  5. Peloton0.52%
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Where does Fitbod compete?

Fitbod is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Workout apps3rd of 51.2%Shown below
Strength training apps2nd of 519.7%Show ranking

Which workout apps compete with Fitbod?

Fitbod against workout apps worldwide, by month

Share of Search by month for Strava, Fitbod. The figures are in the table below the chart.

View monthly share of search table
MonthStravaFreeleticsFitbodNike Training ClubPeloton
Oct 202595%1.7%0.94%1.7%0.63%
Nov 202593.3%2.5%1.4%2.1%0.75%
Dec 202593.5%2.5%1.4%1.7%0.92%
Jan 202691.9%3%1.7%2.5%0.91%
Feb 202693.9%2.1%1.4%1.7%0.93%
Mar 202695.2%1.7%1.2%1.4%0.51%
Apr 202695.2%1.7%1.2%1.4%0.51%
May 202695.2%1.7%1.2%1.4%0.51%
Jun 202695.4%1.7%1.2%1.2%0.52%
Jul 202694.5%2.1%1.4%1.4%0.62%
Aug 202695.4%1.7%1.2%1.2%0.52%
Sep 2026—————

  1. 1.Strava

    95.4%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +1 points.

  2. 2.Freeletics

    1.7%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Fitbod

    1.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Nike Training Club

    1.2%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Peloton

    0.52%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Fitbod and its closest rivals

How has branded search demand for Fitbod changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fitbod worldwide rose from 22.2K to 27.1K.
  • Across the 11 months ending August 2026, Fitbod rose from 4th to 3rd among workout apps worldwide.

How did search popularity change for workout apps worldwide in August 2026?

  1. In August 2026, Strava gained estimated Share of Search among workout apps worldwide, from 94.5% to 95.4%.

  2. Estimated monthly branded searches for Fitbod worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  3. Estimated monthly branded searches for Nike Training Club worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is Fitbod measured?

Brandwave collects information about searches that people make online using Fitbod’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fitbod

Do you work for Fitbod? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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