Brandwave

Boostcamp vs Fitbod:Which is more popular?

In September 2026, Boostcamp had more branded searches than Fitbod among strength training apps worldwide. Boostcamp had about 60,500 branded searches, while Fitbod had 22,200. Boostcamp made up 31.2% of all strength training app searches we track, and Fitbod accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about strength training apps, Boostcamp appeared in all five answers and Fitbod in four. Boostcamp was mentioned before Fitbod in every answer.

Among strength training apps worldwide in September 2026

Who do people search for more?

Boostcamp, about 3 searches for every 1 for Fitbod

Boostcamp 60.5K searchesFitbod 22.2K searches

Who does AI mention more?

Boostcamp, mentioned in every answer we collected

Boostcamp in 5 of 5Fitbod in 4 of 5

Who does AI recommend more?

Boostcamp, named ahead of Fitbod in every answer

Boostcamp first in 5Fitbod never first

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Top strength training apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boostcamp appeared in all five answers. Fitbod was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Boostcamp was listed before Fitbod in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hevy1st
  2. Boostcamp2nd
  3. Fitbod3rd
  4. Strong4th
  5. Caliber5th
  6. JuggernautAI6th
  7. Jefit7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hevy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boostcamp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fitbod4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Strong4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caliber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JuggernautAI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jefit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about strength training apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Boostcamp or Fitbod more popular in search?

This chart shows how often people search Google for Boostcamp and Fitbod by name. Each line represents a brand's share of searches for all seven strength training apps we track, month by month, from English-language searches worldwide.

Boostcamp and Fitbod among strength training apps worldwide, by month

Share of searches by month for Boostcamp, Fitbod. The figures are in the table below the chart.

View monthly share of searches table
MonthHevyBoostcampFitbodJefitStrongJuggernautAICaliber
Oct 202530.8%37.6%13.8%9.2%7.5%1%0.03%
Nov 202532.5%32.5%17.8%9.7%6.5%1%0.03%
Dec 202538.7%25.9%17.3%9.5%7.7%0.83%0.03%
Jan 202641.4%22.7%18.5%8.3%8.3%0.73%0.03%
Feb 202644.4%24.3%16.2%7.3%7.3%0.6%0.03%
Mar 202641.4%27.7%15.2%8.3%6.8%0.56%0.04%
Apr 202644.4%24.3%16.2%7.3%7.3%0.6%0.02%
May 202644.9%24.6%16.5%7.3%6%0.61%0.04%
Jun 202645.6%24.9%16.7%6.1%6.1%0.54%0.03%
Jul 202649.7%18.2%18.2%6.6%6.6%0.59%0.03%
Aug 202654.7%16.4%16.4%6%6%0.53%0.02%
Sep 202646.7%31.2%11.5%5.1%5.1%0.37%0.03%

How has the Boostcamp and Fitbod comparison changed over the last 12 months?

3 findings
  • Boostcamp was ahead of Fitbod in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Boostcamp’s share of searches among strength training apps worldwide moved from 37.6% to 31.2%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Fitbod’s share of searches among strength training apps worldwide moved from 13.8% to 11.5%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for strength training apps worldwide in September 2026?

2 changes

  1. In September 2026, Boostcamp gained share of searches among strength training apps worldwide, from 16.4% to 31.2%.

  2. In September 2026, Fitbod lost share of searches among strength training apps worldwide, from 16.4% to 11.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Boostcamp’s and Fitbod’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boostcamp

1 branded search term

  • boostcamp

Fitbod

1 branded search term

  • fitbod

How the Brand Demand Index is measured

Other head-to-heads among strength training apps

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