Brandwave

Fitbod vs Peloton:Which is searched more?

In August 2026, Fitbod had more branded searches than Peloton among workout apps worldwide. Fitbod was estimated to have 27.1K branded searches compared to Peloton’s 12.1K, and held a 1.2% Share of Search versus Peloton’s 0.52%. These are worldwide searches for English-language branded terms.

Share of Search among workout apps worldwide in August 2026Which is more popular in search, Fitbod or Peloton?
Fitbod1.2%27.1K searches
vs
Peloton0.52%12.1K searches

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Which is more popular in search, Fitbod or Peloton?

Compare the apps people follow workouts in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fitbod and Peloton among workout apps worldwide, by month

Share of Search by month for Fitbod, Peloton. The figures are in the table below the chart.

View monthly share of search table
MonthFitbodPeloton
Oct 20250.94%0.63%
Nov 20251.4%0.75%
Dec 20251.4%0.92%
Jan 20261.7%0.91%
Feb 20261.4%0.93%
Mar 20261.2%0.51%
Apr 20261.2%0.51%
May 20261.2%0.51%
Jun 20261.2%0.52%
Jul 20261.4%0.62%
Aug 20261.2%0.52%
Sep 2026——

How has the Fitbod and Peloton comparison changed over the last 12 months?

  • Fitbod was ahead of Peloton in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Fitbod’s estimated Share of Search among workout apps worldwide moved from 0.94% to 1.2%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 11 months ending August 2026, Peloton’s estimated Share of Search among workout apps worldwide moved from 0.63% to 0.52%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for workout apps worldwide in August 2026?

  1. Estimated monthly branded searches for Fitbod worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  2. Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Fitbod’s and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fitbod

1 branded search term

  • fitbod

Peloton

1 branded search term

  • peloton app

How the Brand Demand Index is measured

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