Brandwave

How popular isPeloton in search?

In August 2026, there were an estimated 12.1K branded searches for Peloton worldwide which is down 18.2% over the last 11 months. Peloton holds 0.46% estimated Share of Search among fitness apps worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Strava84.8%
  2. MyFitnessPal13.9%
  3. FitOn0.84%
  4. Peloton0.46%
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Where does Peloton compete?

Peloton is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fitness apps4th of 40.46%Shown below
Workout apps5th of 50.52%Show ranking
Treadmill brands4th of 51.4%Show ranking
Exercise bike brands5th of 52%Show ranking
Rowing machine brands4th of 65.8%Show ranking

Which fitness apps compete with Peloton?

Peloton against fitness apps worldwide, by month

Share of Search by month for Strava, MyFitnessPal, Peloton. The figures are in the table below the chart.

View monthly share of search table
MonthStravaMyFitnessPalFitOnPeloton
Oct 202578.9%19.4%1.2%0.52%
Nov 202578.6%19.3%1.4%0.64%
Dec 202581.6%16.4%1.2%0.81%
Jan 202675.3%22.6%1.4%0.75%
Feb 202678.7%19.4%1.2%0.78%
Mar 202679.2%19.4%0.96%0.43%
Apr 202679.2%19.4%0.96%0.43%
May 202682.1%16.5%0.99%0.44%
Jun 202684.8%13.9%0.84%0.46%
Jul 202682%16.5%0.99%0.54%
Aug 202684.8%13.9%0.84%0.46%
Sep 2026————

  1. 1.Strava

    84.8%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.8 points.

  2. 2.MyFitnessPal

    13.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.FitOn

    0.84%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Peloton

    0.46%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Peloton and its closest rivals

How has branded search demand for Peloton changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Peloton worldwide fell from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, Peloton’s estimated Share of Search among fitness apps worldwide held steady, from 0.52% to 0.46%.

How did search popularity change for fitness apps worldwide in August 2026?

  1. In August 2026, Strava gained estimated Share of Search among fitness apps worldwide, from 82% to 84.8%.

  2. In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps worldwide, from 16.5% to 13.9%.

  3. Estimated monthly branded searches for FitOn worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

  4. Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is Peloton measured?

Brandwave collects information about searches that people make online using Peloton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • peloton app

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How the Brand Demand Index is measured

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