Nike Training Club vs Peloton:Which is more popular by branded search?
In August 2026, Nike Training Club had more branded searches than Peloton among workout apps worldwide. Nike Training Club was estimated to have 27.1K branded searches compared to Peloton’s 12.1K, and held a 1.2% Share of Search versus Peloton’s 0.52%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nike Training Club or Peloton?
Compare the apps people follow workouts in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nike Training Club, Peloton. The figures are in the table below the chart.
View monthly share of search table
| Month | Strava | Freeletics | Fitbod | Nike Training Club | Peloton |
|---|---|---|---|---|---|
| Oct 2025 | 95% | 1.7% | 0.94% | 1.7% | 0.63% |
| Nov 2025 | 93.3% | 2.5% | 1.4% | 2.1% | 0.75% |
| Dec 2025 | 93.5% | 2.5% | 1.4% | 1.7% | 0.92% |
| Jan 2026 | 91.9% | 3% | 1.7% | 2.5% | 0.91% |
| Feb 2026 | 93.9% | 2.1% | 1.4% | 1.7% | 0.93% |
| Mar 2026 | 95.2% | 1.7% | 1.2% | 1.4% | 0.51% |
| Apr 2026 | 95.2% | 1.7% | 1.2% | 1.4% | 0.51% |
| May 2026 | 95.2% | 1.7% | 1.2% | 1.4% | 0.51% |
| Jun 2026 | 95.4% | 1.7% | 1.2% | 1.2% | 0.52% |
| Jul 2026 | 94.5% | 2.1% | 1.4% | 1.4% | 0.62% |
| Aug 2026 | 95.4% | 1.7% | 1.2% | 1.2% | 0.52% |
| Sep 2026 | — | — | — | — | — |
How has the Nike Training Club and Peloton comparison changed over the last 12 months?
3 findings
- Nike Training Club was ahead of Peloton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nike Training Club’s estimated Share of Search among workout apps worldwide moved from 1.7% to 1.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 11 months ending August 2026, Peloton’s estimated Share of Search among workout apps worldwide moved from 0.63% to 0.52%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for workout apps worldwide in August 2026?
2 changes
Estimated monthly branded searches for Nike Training Club worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nike Training Club’s and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nike Training Club
1 branded search term
- nike training club
Peloton
1 branded search term
- peloton app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.